Month: January 2009

Data-driven advertising

Intercultural tips from training site Thiagi.com

As the majority of us, I’m into lists. So this huge list of 101 tips of intercultural insights from Thiagi.com is a great source of inspiration for anyone already entered  or is about to enter into ethnic marketing or multicultural sales. Albeit the list is mostly for use in training environments for business professionals, it…
Read more


January 26, 2009 0

Finding The Optimal Cost-Per-Lead Is Harder Than You Think

One effect of the last years trend to initiate PPC-campaigns is that the auction-based system can cause your online ad spending budget and cost-per-lead (CPL) to increase due to the bidding process. Meaning, if the keywords you are bidding on face heavy competition and many competitors are bidding on them, the bid price will go…
Read more


January 22, 2009 0

Countdown to our multicultural ad network has started

Just a quick note to say that we are closing in on the starting date for our multicultural ad network. In a couple of weeks time we launch our ad network where Advertisers and Publishers (web site owners) will meet. Advertisers can promote and market their products and services directly on ethnic sites and ethnic…
Read more


January 20, 2009 0

Welcome to Joinville

Welcome to the Joinville multicultural web marketing blog.


January 15, 2009 0