Month: February 2009

Data-driven advertising

Top 10 Hispanic Websites In The US – 7 Are Foreign-based

Thought the Top 10 US Hispanics sites (for people who prefers Spanish over English) were based in the US? Think again. Mediapost reports on comScore data showing that 7 out of 10 were foreign-based; 4 were based in Spain. Here’s the complete list: Quite surprising that the US Hispanics haven’t been able to capture the…
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February 27, 2009 0

Search Targeting Methods For Reaching Multicultural Customers Online

Joe Kutchera from ContextWeb wrote a good summary of search marketing techniques for targeting US Hispanics over at MediaPost. While the article deals with US Hispanics, the thinking behind the different techniques is easily adapted to other target groups as well. Geo-targeting, in language-specific PPC campaigns and behavioral targeting are all effective ways of reaching…
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February 26, 2009 0

Nowruz Search Patterns

The Iranian New Year celebration, Norooz (Noruz, Nowruz) is coming up on the 20th of March and with that a lot of festivities and opportunities for companies to market products at people from West, Central and South Asia that are spread out across the globe. Doing a quick search on keyword searches for the various…
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February 25, 2009 0

Asian American consumer study shows 90% are online

Not brand new, but nevertheless very interesting data. All the way from 2007 comes this study done by interTrend Communications on Asian American consumer behavior. Out of 1 380 surveyed Asian Americans (Chinese, Vetnamese, Korean, Filipino and Asian Indian) they found that 90% were online. 70% visited ethnic websites or portals which shows that the…
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February 24, 2009 0

Who’s the multicultural winner among the social media sites – MySpace or Facebook?

Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing.…
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February 20, 2009 0

Top online media usage in multicultural groups

One of our top 3 categories of Publishers, in our multicultural ad network at Joinville, are Communities. Social activities and interaction is huge among the multicultural community no matter in what host country or group, be it in Europe or the US. This is reflected in the amount of ethnic web sites focused on community-building…
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February 15, 2009 0

Spanish Telenovelas YouTube’s Most Pirated Videos

Interesting news from AdAge on video viewing among US Hispanics. Turns out that the Spanish-language TV network Univision is the most-pirated US broadcast network on YouTube. In a study done by TubeMogul, Univision outranks the closest network, Fox, by almost the double amount of views, close to 584 million views compared to 289 million for…
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February 13, 2009 0

Top US Hispanic Websites, Advertisers and Campaigns of 2008

Media Economics Group just released data on Top US Hispanic Websites, Advertisers and Campaigns of 2008 showing the multifaceted array of advertisers targeting the ever growing group of Hispanics in the US. It’s surprising to see that among the top 10 Hispanic advertisers, 4 of them are auto companies, and 2 of them are among…
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February 11, 2009 0

New ways for multicultural sites to make money on the Internet – Joinville Affiliate Network

Stockholm, February 9th 2009 New ways for multicultural sites to make money on the Internet Ads in the same language as web site performs better   On March 1st Joinville launch their affiliate ad network for multicultural web sites in Europe. By displaying ads on the web site, site owners can make money without looking…
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February 9, 2009 0

Online data show growth for US Hispanic population

Latin media news site Portada comments on the comScore data regarding Top 25 most visited sites by US Hispanics 2008. Intriguing to see that the total US Internet audience grew by 4% in 2008, while the Hispanic growth more than doubled that figure at a 9% growth rate. However, US Hispanics are still underrepresented online.…
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February 4, 2009 0