Thought the top 10 sites for US Hispanics (who prefers Spanish over English) were based in the US? Think again. Mediapost reports on comScore data showing that 7 out of 10 were foreign-based; 4 were based in Spain. Here’s the complete list: Quite surprising that the US Hispanics haven’t been able to capture the growing [...]
Monthly Archives: February 2009
Posted in Multicultural Marketing, Online Marketing
Joe Kutchera from ContextWeb wrote a good summary of search marketing techniques for targeting US Hispanics over at MediaPost. While the article deals with US Hispanics, the thinking behind the different techniques is easily adapted to other target groups as well. Geo-targeting, in language-specific PPC campaigns and behavioral targeting are all effective ways of reaching [...]
Posted in Search
The Iranian New Year celebration, Norooz (Noruz, Nowruz) is coming up on the 20th of March and with that a lot of festivities and opportunities for companies to market products at people from West, Central and South Asia that are spread out across the globe. Doing a quick search on keyword searches for the various [...]
Posted in Search
Not brand new, but nevertheless very interesting data. All the way from 2007 comes this study done by interTrend Communications on Asian American consumer behavior. Out of 1 380 surveyed Asian Americans (Chinese, Vetnamese, Korean, Filipino and Asian Indian) they found that 90% were online. 70% visited ethnic websites or portals which shows that [...]
Posted in Multicultural Marketing, Online Marketing
Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage of social media from the always interesting Hispanic Online Marketing. [...]
Tagged with: asian americans, facebook, hispanic online marketing, hispanics, multicultural, social media
Posted in Multicultural Marketing, Online Marketing
Posted in Multicultural Marketing, Online Marketing
One of our top 3 categories of Publishers, in our multicultural ad network at Joinville, are Communities. Social activities and interaction is huge among the multicultural community no matter in what host country or group, be it in Europe or the US. This is reflected in the amount of ethnic web sites focused on community-building [...]
Posted in Multicultural Marketing, Online Marketing
Interesting news from AdAge on video viewing among US Hispanics. Turns out that the Spanish-language TV network Univision is the most-pirated US broadcast network on YouTube. In a study done by TubeMogul, Univision outranks the closest network, Fox, by almost the double amount of views, close to 584 million views compared to 289 million for [...]
Posted in Multicultural Marketing, Online Marketing
Media Economics Group just released data on Top US Hispanic Websites, Advertisers and Campaigns of 2008 showing the multifaceted array of advertisers targeting the ever growing group of Hispanics in the US.It’s surprising to see that among the top 10 Hispanic advertisers, 4 of them are auto companies, and 2 of them are among the [...]
Posted in Multicultural Marketing, Online Marketing
Stockholm, February 9th 2009 New ways for multicultural sites to make money on the Internet Ads in the same language as web site performs better On March 1st Joinville launch their affiliate ad network for multicultural web sites in Europe. By displaying ads on the web site, site owners can make money without looking [...]
Posted in News
Latin media news site Portada comments on the comScore data regarding Top 25 most visited sites by US Hispanics 2008. Intriguing to see that the total US Internet audience grew by 4% in 2008, while the Hispanic growth more than doubled that figure at a 9% growth rate. However, US Hispanics are still underrepresented online. [...]
Posted in Multicultural Marketing, Online Marketing
Via Makeuseof.com comes a tip on a World Names Profiler that can help any online marketer who’s trying to get a grasp on where potential multicultural audiences are. Having extracted data from publicly available telephone directories and national electoral registers from 2000-2005, World Names Profiler now have data for 26 countries, data for approximately 300 [...]
Posted in Multicultural Marketing, Online Marketing
One of our favorite tools here at Joinville when it comes to do multicultural keyword research, target group mapping or general trend search online is Google Insights for Search.
Tagged with: ethnic research, google insight, ramadan
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing, Search
Posted in Multicultural Blog, Multicultural Marketing, Online Marketing, Search