Month: March 2009

Data-driven advertising

Asianatickets.com launched | E-commerce site for South Asian Events in Europe & UK

Asiana Magazine in the UK launches online event booking site asianatickets.com for some of the biggest British Asian celebrities and Bollywood stars. Site looks fairly straightforward and easy to use and holds plenty of events mostly in the UK but aims to expand to European venue booking as well. Source: Ethnic Now


March 31, 2009 0

Insights from SEO Copywriters around the world – Multilingual Search Marketing is hard, people

Sometimes working with multilingual search engine marketing can be tricky…Mother Tongue has this to say on the complexities of writing ads and copy in another language: “Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search…
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March 30, 2009 0

Behavioral Targeting Possibilities for Multicultural Online Advertising

Recently, Google made an announcement on enhancements to the possibility to use behavioral advertising through their advertising network AdSense. As far as I am aware, very few networks offer this for targeting different multicultural groups online. Yahoo Telemundo, MSN Latino, AOL Latino do it and Google, of course, but the major ad networks have no…
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March 30, 2009 0

Half of US Hispanics have an Online Social Media Profile

Some more research on the accelerated speed that US Hispanics adopt to online has been released from market research company Mintel. As the recent Scarborough report indicated on Hispanic online and mobile behavior, Mintel reports that Hispanics who use the Internet devote nearly three times as much time weekly to browsing websites on their cell…
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March 26, 2009 0

One-stop-shop network for multicultural marketing launched in Sweden

Stockholm March 26, 2009 – In April Sweden’s first comprehensive multicultural marketing network will be launched. KAPI AB and Joinville will together form a complete channel for communication to multicultural groups – online and offline. The multicultural population in Sweden is over 1.6 million people and has a purchasing power of over 200 billion SEK…
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March 25, 2009 0

Ethnic Customer in Home Country not the same as in New Country

The news that Wal-Mart will open hispanic supermarkets to cater to the Hispanic community in the US spread across various news network last week. Starting with Phoenix and Houston, these “Supermercados de Walmart” will establish the Wal-Mart brand even further within the latino community as the company know these groups well due to successful ventures…
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March 23, 2009 0

Vertical Advertising Can Bring New Clients – Reasons for Using Vertical Networks in a Depression

By now, everybody knows that there are rough times on the financial and business markets. Savvy marketers are reallocating funds to their most cost-efficient channels and the pressure is on to create results with less marketing money and less overall patience from business management. Many times, finding that online niche or segment that corresponds to…
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March 23, 2009 0

Hispanic Internet Users Download More Music and are Avid Mobile Surfers

The Scarborough national study reveals some interesting results on US Hispanics adoption of broadband, internet behavior and cell phone usage. “The report draws upon data from Scarborough’s national study, Scarborough USA+, as well as individual Local Market Studies. All data is based on U.S. adults ages 18+. It also includes information about 13 markets with…
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March 20, 2009 0

Latinos Love Morrissey – Mysteries of Fandom

Interesting read on music stars, their fans and ethnic communities from Philly.com. I didn’t know Latinos were into British music, but stranger things have happened. Endorsement opportunity for hispanic marketers? Source: Via http://juantornoe.blogs.com/hispanictrending/2009/03/latinos-love-morrissey-and-why-not.html http://www.philly.com/philly/entertainment/20090319_Latinos_love_Morrissey__and_why_not_.html


March 20, 2009 0

Ubuntu now in a Christian and Muslim Edition

For those of you running Ubuntu (Linux) operating system, there are now two versions for people of different religions: The Ubuntu Christian Edition and the Ubuntu Muslim Edition. Some screenshots of the Christian edition: The Christian edition features bible study software and bible memorizer software among some of the 16 000 pieces of software included.…
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March 19, 2009 0