Asiana Magazine in the UK launches online event booking site asianatickets.com for some of the biggest British Asian celebrities and Bollywood stars. Site looks fairly straightforward and easy to use and holds plenty of events mostly in the UK but aims to expand to European venue booking as well. Source: Ethnic Now
Monthly Archives: March 2009
Posted in Multicultural Marketing, Online Marketing
Sometimes working with multilingual search engine marketing can be tricky…Mother Tongue has this to say on the complexities of writing ads and copy in another language: “Accents pose a constant problem for search engine optimization in many countries. Because they cannot be used in domain names or email addresses there is a temptation to search [...]
Posted in Search
Recently, Google made an announcement on enhancements to the possibility to use behavioral advertising through their advertising network AdSense. As far as I am aware, very few networks offer this for targeting different multicultural groups online. Yahoo Telemundo, MSN Latino, AOL Latino do it and Google, of course, but the major ad networks have no [...]
Posted in Multicultural Marketing, Search
Some more research on the accelerated speed that US Hispanics adopt to online has been released from market research company Mintel. As the recent Scarborough report indicated on Hispanic online and mobile behavior, Mintel reports that Hispanics who use the Internet devote nearly three times as much time weekly to browsing websites on their cell [...]
Posted in Multicultural Marketing, Online Marketing
The news that Wal-Mart will open hispanic supermarkets to cater to the Hispanic community in the US spread across various news network last week. Starting with Phoenix and Houston, these “Supermercados de Walmart” will establish the Wal-Mart brand even further within the latino community as the company know these groups well due to successful ventures [...]
Posted in Multicultural Marketing
By now, everybody knows that there are rough times on the financial and business markets. Savvy marketers are reallocating funds to their most cost-efficient channels and the pressure is on to create results with less marketing money and less overall patience from business management. Many times, finding that online niche or segment that corresponds to [...]
Posted in Online Marketing
The Scarborough national study reveals some interesting results on US Hispanics adoption of broadband, internet behavior and cell phone usage. “The report draws upon data from Scarborough’s national study, Scarborough USA+, as well as individual Local Market Studies. All data is based on U.S. adults ages 18+. It also includes information about 13 markets with [...]
Posted in Multicultural Marketing, Online Marketing
Interesting read on music stars, their fans and ethnic communities from Philly.com. I didn’t know Latinos were into British music, but stranger things have happened. Endorsement opportunity for hispanic marketers? Source: Via http://juantornoe.blogs.com/hispanictrending/2009/03/latinos-love-morrissey-and-why-not.html http://www.philly.com/philly/entertainment/20090319_Latinos_love_Morrissey__and_why_not_.html
Posted in Multicultural Marketing
For those of you running Ubuntu (Linux) operating system, there are now two versions for people of different religions: The Ubuntu Christian Edition and the Ubuntu Muslim Edition. Some screenshots of the Christian edition: The Christian edition features bible study software and bible memorizer software among some of the 16 000 pieces of software included. [...]
Posted in Multicultural Marketing
2 links on social networking: Nielsen reports that social networking is the 4th most common activity online and Portada highlights 7 questions on social networking sites for Latinos in the US. The Nielsen report can also be downloaded as a pdf.
Posted in Multicultural Marketing, Online Marketing
Search engines continue to be the primary way Internet users navigate to key sites online. US February data from Hitwise shows that Google has increased their US market share by 8% (72% uses Google) causing Yahoo and MSN to loose 17% and 20% of their share of US visitor searches. What’s interesting is that the [...]
Posted in Search
About a year ago, Marketing Charts reported on new numbers from Media Audit showing that online shopping for most minority groups in the US has dramatically increased. Total market size for multicultural online shopping is 58 million people and 55.8% of the total population shopped online in 2008 (up 11.7% from the previous survey 2002). [...]
Posted in Multicultural Marketing, Online Marketing
The latest days many SEO and marketing blogs have been buzzing about Facebook ads targeting and the various ways of reaching some of the over 175 million active users. There’s always a lot of discussions on which way the big social networks will take to monetize their traffic and the most debated recently have been [...]
Posted in Online Marketing
Timmy Thompson over at Ad Age proposes a standardized URL for all Spanish-language brand sites. As the multicultural online marketing industry is starting out and growing, the idea is to set a standard for writing URLs for company brand sites in Spanish. Promising idea, but I agree with his co-workers who said it’s an ambitious [...]
The Center For Client Retention reports that only a small fraction of US Hispanics actually pick up the phone and call to Spanish-speaking customer service agents even though companies are reaching out to US Hispanics in advertising and products. Part of the study consisted of mystery callers calling the top 75 US Hispanic advertisers to [...]
According to a report from The Nielsen Company on internet home access in the US, Asian Americans is the group with the highest internet penetration with 87% having internet home access. The report provides a detailed look at how Americans are getting on the internet and the differences by various demographic groups. Spanish dominant Hispanics [...]
Posted in Multicultural Marketing, Online Marketing
Scary numbers for us marketers relying on numbers for decisions – Webtrends released a report on European usage of analytic tools and while the European average of using analytic tools lands on 63%, the German average is 56%. Do they know something about online marketing and e-commerce that we don’t? This means closer to half [...]
Posted in Online Marketing, Search
AOL-owned social network Bebo announced Monday that it has launched a U.S. site for Latinos. Bebo also announced that it has partnered with Hearst Magazines Digital Media and AOL Latino to add content from both companies into Bebo. Hearst Magazines will be providing interactive content syndicated from its MisQuince Magazine, and AOL Latino will give [...]
Posted in Multicultural Marketing, Online Marketing
An update on our ethnic advertising network - currently displaying over 26MM page impressions and with 1.4MM visitors monthly we see the network growing with 1-2 sites per week. The prime language groups are right now Albanian and Arabic. Go to the Joinville website for more on our advertising network.
Posted in News