Month: April 2009

Data-driven advertising

List of Multicultural Ad Networks

Univision Interactive has just announced they will partner up with AdReady and launch an advertising platform for smaller businesses seeking to advertise towards Hispanic groups. It’s a self-service platform for display advertising suited for companies with budgets below $15 000/month. One interesting idea is the possibility for clients selecting and customizing banner templates in Spanish…
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April 30, 2009 0

Google Strengthens Its Position Among Hispanic Online Visitors

comScore just released the numbers for the top 25 Hispanic websites in March 2009. As seen below, Google has increased its foothold in the Hispanic groups with an increase of 17% YoY to 16.4 million unique visitors while Fox Interactive, AOL and eBay has lost ground during the last year.   Note: March 2009 vs.…
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April 28, 2009 0

Vertical Advertising Networks On The Rise

Swedish internet magazine Internetworld has an interesting article (English translation here) on the rise of vertical advertising networks in the US and Sweden and the differences compared to affiliate networks. Vertical networks (collections of websites with the same target group or visitor profile) are a more direct channel to a specific visitor and is a…
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April 24, 2009 0

Ethnic Food Meet Demands of Today’s Consumers – More Will Discover Halal and Kosher Food

A bit off topic for this blog, but still interesting – Packaged Facts has published a report on opportunities for mainstream companies interested in selling halal and kosher food. The report ” MarketTrend: Kosher- and Halal-Certified Foods in the U.S.” shows that sales of kosher foods through grocery stores swelled from nearly $150 billion in…
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April 22, 2009 0

Multicultural advertising network on the Internet already over 2 million visitors

Stockholm April 21st, 2009 – Sweden’s largest ad network for multicultural advertising and communication, Joinville, has extended its reach to 2.4 million visitors per month. Joinville launched its ethnic ad network in April this year and have already seen good response from various multicultural groups who want to earn money publishing ads on their websites. So…
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April 20, 2009 0

U.S. Hispanic Internet User Growth Outpaces U.S. Online Population by 50 Percent

Hispanic online adoption and engagement accelerates at blinding speed, reports comScore. A record 20.3 million visitors in February 2009, representing 11 percent of the total U.S. online market, are Hispanics which is an increase of 6% from previous year. Growth rates in visits, average minutes spent and page impressions all increased at a superior rate…
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April 17, 2009 0

US auto manufacturers investing in Hispanic Marketing

There’s a reason US auto manufacturers are investing heavily in Hispanic marketing while their overall car sales numbers are falling drastically – with double digit growth in car sales to Hispanic Americans over the past few years, more than $1 trillion in buying power owned by this segment, continued migration and more than a third of the…
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April 15, 2009 0

Online Multicultural Media Planning

In an interview done last year on Clickz, Barbara Wojslawowicz from Overdrive Interactive, outline some of the challenges and interesting aspects of planning online multicultural media campaigns. For someone considering multicultural media campaigns online, Barbara’s advice on making small polls on what media the different ethnic group uses is a good starting point. She also…
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April 8, 2009 0

Checklist for Geo-Targeting Through Search Engine Marketing

Using search engine marketing on Google, Yahoo and MSN is becoming more common and should be a key ingredient in most marketer’s online marketing plans for the forthcoming years. One innovative feature is the ability to geo-target and choose in what geographic locations and to what language groups you want to show your ads. The…
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April 7, 2009 0

65 percent of Hispanics Online are Using Social Media according to MySpace

Sixty five percent of Hispanics online are now using social media, according to Manny Miravete, VP, Sales and Strategy, MySpace and MySpace Latino. Speaking at the Association of Hispanic Advertising Agencies’s 2009 Media and Account Management conference in Las Vegas last week, he shared some insights on brand marketing on social media sites in general…
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April 7, 2009 0