Month: May 2009

Data-driven advertising

Latino Consumer Market Growing More Than Twice as Fast as General Consumer Market

The 7th edition of Packaged Facts “The Hispanic (Latino) Market In The USA” was released in March and has some interesting facts. As the Hispanic buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by…
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May 29, 2009 0

Humour The Way To Go For Hispanic Heart Disease Online Health Care Campaign

A little humor and the latest technology are part of a new awareness campaign Pase La Voz – part of the American Heart Association’s Conozca Su Corazon heart-health program for Hispanics. Beginning May 26, individuals will have three months to sign up to receive a free, weekly health message in Spanish or English sent to…
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May 27, 2009 0

Multicultural Consumer Attitudes – Which Ethnic Group is More Brand Oriented?

DMS Research and the Center for Hispanic Marketing Communication at Florida State University continues to produce interesting reports on multicultural consumer attitudes and behavior. We’ve posted about their study on social media usage among ethnic groups in the US before, and this report is a part of the same study. The report “Multicultural Consumer Attitudes”…
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May 27, 2009 0

Top Products for Multicultural Marketing – Can You Sell To The Ethnic Markets?

Prior to starting up Joinville the team here worked in multicultural marketing and web development for multinationals and as self-employed people. During those years we saw and heard many people asking the same type of question – Which product(s) are suitable to market to multicultural groups? Aren’t all products suitable or are certain product categories…
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May 24, 2009 0

MasterCard to launch US Hispanic card campaign

MasterCard is about to launch an integrated US Hispanic campaign for their debit and prepaid cards which will run on US TV. In addition to TV, MasterCard is using Spanish-language radio ads, as well as out-of-home and online advertising. Not new to this, MasterCard has used targeted-Hispanic advertising since 2000. MasterCard is working in partnership…
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May 22, 2009 0

Movie marketing targets Latinos – ‘Fast & Furious’ taps into hispanic audiences

We’ve seen before that online video is big with US Hispanics. Turns out offline cinema can be just as attractive. Source: http://www.variety.com/article/VR1118002327.html?categoryid=2520&cs=1


May 21, 2009 0

Nielsen Projects Older, Multicultural, and Low-Income Consumers Driving Consumer Packaged Goods Trends in 2020

The Nielsen Company says that significant demographic and economic shifts over the next 10+ years will dramatically reshape the growth and decline of consumer packaged goods (CPG) products in the future. The analysis was presented at Nielsen’s Consumer 360 conference. According to Nielsen’s projections, the top CPG growth categories in 2020 will include ethnic health…
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May 18, 2009 0

4 Tactics To Localize Your Email Campaigns According To Marketing Sherpa

As more and more marketers relies on email marketing for cost-effective communication to leads and customers, always useful Marketing Sherpa publishes tactics on how to localize your email campaign to new markets. Although the article is written for companies trying to run email campaigns abroad I found it helpful when thinking about intra-country communication towards…
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May 18, 2009 0

Indianelement.com – Customisable start page for South Asians in the UK

Canada-based Indianelement.com has recently launched their customisable start page for South Asians in the UK that allows users to fully personalise their entire favourite web content onto a single page. Users can build their start page by selecting from over 500 ‘widgets’ – for local national and international news, sports, Asian events, ringtones, Bollywood, a…
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May 15, 2009 0

Declining US immigration slows Asian & Hispanic growth

The population growth of Hispanics and Asians in the U.S. has slowed unexpectedly, deterred by immigration laws and the negative economy, causing the government to push back estimates on when minorities will become the majority by as much as a decade. The nation’s overall minority population continues to rise steadily, growing 2.3 percent in 2008…
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May 15, 2009 0