The 7th edition of Packaged Facts “The Hispanic (Latino) Market In The USA” was released in March and has some interesting facts. As the Hispanic buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by [...]

DMS Research and the Center for Hispanic Marketing Communication at Florida State University continues to produce interesting reports on multicultural consumer attitudes and behavior. We’ve posted about their study on social media usage among ethnic groups in the US before, and this report is a part of the same study. The report “Multicultural Consumer Attitudes” [...]

Prior to starting up Joinville the team here worked in multicultural marketing and web development for multinationals and as self-employed people. During those years we saw and heard many people asking the same type of question -  Which product(s) are suitable to market to multicultural groups? Aren’t all products suitable or are certain product categories [...]

MasterCard is about to launch an integrated US Hispanic campaign for their debit and prepaid cards which will run on US TV. In addition to TV, MasterCard is using Spanish-language radio ads, as well as out-of-home and online advertising. Not new to this, MasterCard has used targeted-Hispanic advertising since 2000. MasterCard is working in partnership [...]

We’ve seen before that online video is big with US Hispanics. Turns out offline cinema can be just as attractive. Source: http://www.variety.com/article/VR1118002327.html?categoryid=2520&cs=1

The Nielsen Company says that significant demographic and economic shifts over the next 10+ years will dramatically reshape the growth and decline of consumer packaged goods (CPG) products in the future. The analysis was presented at Nielsen’s Consumer 360 conference. According to Nielsen’s projections, the top CPG growth categories in 2020 will include ethnic health [...]

The population growth of Hispanics and Asians in the U.S. has slowed unexpectedly, deterred by immigration laws and the negative economy, causing the government to push back estimates on when minorities will become the majority by as much as a decade. The nation’s overall minority population continues to rise steadily, growing 2.3 percent in 2008 [...]

A new study from Telemundo and Meredith Hispanic Ventures on Hispanic women reports that Latinas have “redefined their priorities,” with higher education and careers now trumping getting married as top goals. The study, titled “What Latinas Want” combined quantitative and qualitative research and had a national sample of 1,004 Latinas, ages 18-64. A sub-sample of [...]

In multicultural marketing, cultural differences between the host country and the multicultural target groups are key factors when deciding campaign specifics, content and timings. The World Values Survey Association has an interesting Cultural Map of the World, illustrating differences according to 4 variables: The Traditional/Secular-rational values dimension reflects the contrast between societies in which religion [...]

New American Dimensions and The African Chamber of Commerce has put together a study on African immigrants in the US and according to the study the African immigrant consumer segment has a purchasing power of 50 billion dollar. African immigrants are a separate and unique group that is growing in number in the U.S. Highlights [...]

Terra Networks created an interesting site to act as a hub for US Mexican’s celebration of Cinco de Mayo. The site was meant to be the place to go for anyone looking to organize, attend or find out about Cinco de Mayo festivities. There is information on the date and its significance as well as [...]