Month: June 2009

Data-driven advertising

To Reach Multicultural Youth, Go Mobile

Tru Pettigrew from Alloy Access posted an article on Fast Company with some recommendations on reaching out to young, urban and multicultural consumers. According to Tru “Multicultural online and mobile consumption and spending habits are outdistancing the general market 1.5, almost 2-to-1. Per capita, they’re texting more, have more unlimited data plans, download and purchase…
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June 29, 2009 0

Hispanic Online Growth Is Outpacing All Other Demographic Groups

eMarketer estimates that this year there will be nearly 23 million US Hispanics online, over 50% of the US Hispanic population. The US Hispanic Internet population is growing—in numbers, broadband connections and time spent online. Hispanics make up 12.3% of the total US Internet population in 2009, and that number will increase to 13.9% in…
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June 28, 2009 0

Hispanic Behavior Online – Interview With Felipe Korzenny

eMarketer has interviewed Dr. Felipe Korzenny, Director of the Center for Hispanic Marketing Communication, Florida State University on Hispanic online behavior. See a summary of the  interview here. Some of the interesting points to take away from the interview are: Spanish is the recommended language to reach the broader audience online. The integration of networks…
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June 26, 2009 0

10 Things You Thought You Knew About Hispanics But Is Worth Learning Again

One of the Hispanic agencies that are in the forefront of hispanic marketing is Dallas-based Dieste. Executive director Alvaro Cabrera shares insight on characteristics regarding the US Hispanics worth knowing if you’re marketing towards this group (which you probably should do already not to miss out on opportunities). Some of the more interesting ones were:…
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June 25, 2009 0

Cinelatino Launch New Broadband Web Site

US Spanish-language movie channel Cinelatino, has launched a broadband Web site that offers film lovers a one-stop news and entertainment destination covering the world of Spanish-language film. With more than 3.6 million cable and satellite subscribers on major cable, satellite and telephony providers throughout North America, Cinelatino offers the most current Spanish-language blockbusters and critically-acclaimed…
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June 25, 2009 0

Top 100 Most Common Last Names On Facebook – Not Your Average John Doe Anymore

Interested in seeing who’s actually on Facebook? TechCrunch published a list on the 100 most common last names on Facebook and on that list we find that out of the 100 most common 45 have Hispanic, Asian or Middle Eastern origin. 7 ) rodriguez 328984 8 ) garcia 311477 9 ) gonzalez 277987 10 )…
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June 25, 2009 0

Airlines Hispanic Summer Campaigns

Summer’s here (at least for us in Europe) and it’s travels season for many. Two of US’ largest airlines launched Hispanic advertising campaigns for the summer season: American Airlines launched a national advertising campaign aimed at U.S. Hispanic travelers in an effort to increase American’s business and to better serve the booming Latino population. The…
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June 25, 2009 0

Hispanics Lifestyle in the U.S. – Research on Shopping Habits, Financial Situation and Online Communication

How do Hispanics in the U.S. feel about their lifestyles today – and how do their views differ from non-Hispanics? New findings by Knowledge Networks provide some valuable answers for anyone who needs to understand the multifaceted Hispanic marketplace. Knowledge Networks conducted 22,565 nationally representative online interviews from October to December 2008 and 12,550 from…
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June 22, 2009 0

Context Matters for Online Ads

Findings undercut networks that target prospects based on Internet use habits – Like print ads, context matters when it comes to the effectiveness of Internet ads, according to new findings from media researcher McPheters & Co. Analyzing the effectiveness of Internet banner ads, McPheters, collaborating with Condé Nast and CBS Vision, found that online ads…
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June 18, 2009 0

South Asian Americans in U.S. Prefer Web

Though on average the South Asian population of the US (those with roots in India, Bangladesh, Pakistan, Burma, Sri Lanka and Bhutan) spends twice as much on entertainment products and services, such cable and satellite TV, it also has a strong interest in online content. This according to a survey by Global Advertising Strategies, reports…
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June 18, 2009 0