Month: August 2009

Data-driven advertising

France: Halal Market Valued At 4 Billion Euro

News From : DagangHalal.com (8/25/2009) During the month of Ramadan, drinking, eating and smoking are prohibited, but it’s still possible to go shopping. The big names in distribution have understood they can profit from this annual period of fasting by offering more halal products. In recent years Ramadan had become a high point for sales…
Read more


August 31, 2009 0

Shah Rukh Khan Detained at Newark – The Daily Show’ Learns Who Shah Rukh Khan Is

Aasif Mandvi: “-I am Indian!” Jon Stewart: “Aasif, you’re from Tampa!” Aasif Mandvi: “Yeah, the Indian part of Tampa!” Can’t stop laughing – see video below. Have a good weekend/N The Daily Show With Jon Stewart Mon – Thurs 11p / 10c


August 28, 2009 0

What Research Tells Us About the Hispanic Consumer

Need inspiration for your pitch on why selling to US Hispanics? Here are some to-the-point facts on Hispanic consumer behavior: · They spend approximately $120 billion on food and beverages · They spend 19 to 48% more than non-Hispanics on dairy products, fats and oils, beef, poultry and fresh produce. · They also make more…
Read more


August 28, 2009 0

Ramadan In France Now Big Business – TV Ads Break New Ground On 4 Billion Euro Market Value

The ad shows a young couple with north African features shopping at the supermarket, putting ‘halal’ certified lasagne and paella in their trolley. “Yes, we eat halal and it is really delicious” he says. The first television ad for Muslim customers made an appearance on French TV in recent days, at the start of Ramadan…
Read more


August 27, 2009 0

85 % of US Hispanic Online Searches Done In English

Search Engine Marketing (SEM) done correctly can be cost-efficient, quick and a fast ride straight into your Hispanic target group (or any other ethnic group you’re selling to). But searching on Google will give you very few sponsored ads in Spanish which is strange as the Hispanics are estimated to having an annual spending power…
Read more


August 27, 2009 0

PeopleEnEspanol.com Launches New Interactive Tool: ‘Cambia Tu Look’

PeopleEnEspanol.com today launched a new interactive tool, “Cambia Tu Look” where users can upload photos of themselves and try out new celebrity looks in hair and makeup. Maybe it’s just our graphic skills but putting Salma Hayek’s “Princess Leia” haircut on one of the site models didn’t look so good…or? In all honesty the styling…
Read more


August 27, 2009 0

McDonald’s Builds Sites for Asian and African Americans

McDonald’s has built two ethnic websites, one targeting African-Americans and another targeting Asian-Americans. Both seek to highlight the ways in which McDonald’s is working to serve the African-American and Asian-American communities. Econsultancy posts the question whether this is a smart or simply a policitally correct move from the fast food chain saying “Throwing stock photos…
Read more


August 27, 2009 0

Ethnic Consumer Spending on Cosmetics Twice As High as National Average – New Study From Sweden’s Trade Federation

Sweden’s morning newspapers Metro and Dagens Nyheter reports on an ethnic consumer study made by the Swedish Trade Federation on ethnic consumer spending. The study was conducted via web questionnaires with 178 people answering (58.4% women and 38.2% men, 3.3% didn’t answer). The reports concludes: The average spend per family on gifts for their children…
Read more


August 20, 2009 0

Reaching Multicultural Audiences with Social Media

PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications,  Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and Sally Falkow. Source: Proactive Report


August 18, 2009 0

Take A Look At Charles Schwab’s US Chinese Trading Site

Thought that US companies only built Spanish-language websites as their second-language option? Think again. Pioneering financial company Charles Schwab has had a Chinese-sepaking trading site up for years now. Reason for having it is the high probability of trading and investing among an affluent US Chinese community and the high online penetration among the Asian…
Read more


August 18, 2009 0