News From : DagangHalal.com (8/25/2009) During the month of Ramadan, drinking, eating and smoking are prohibited, but it’s still possible to go shopping. The big names in distribution have understood they can profit from this annual period of fasting by offering more halal products. In recent years Ramadan had become a high point for sales [...]
Monthly Archives: August 2009
Aasif Mandvi: “-I am Indian!” Jon Stewart: “Aasif, you’re from Tampa!” Aasif Mandvi: “Yeah, the Indian part of Tampa!” Can’t stop laughing – see video below. Have a good weekend/N The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
Posted in Multicultural Marketing
Need inspiration for your pitch on why selling to US Hispanics? Here are some to-the-point facts on Hispanic consumer behavior: · They spend approximately $120 billion on food and beverages · They spend 19 to 48% more than non-Hispanics on dairy products, fats and oils, beef, poultry and fresh produce. · They also make more [...]
Posted in Multicultural Marketing
The ad shows a young couple with north African features shopping at the supermarket, putting ‘halal’ certified lasagne and paella in their trolley. “Yes, we eat halal and it is really delicious” he says. The first television ad for Muslim customers made an appearance on French TV in recent days, at the start of Ramadan [...]
Posted in Multicultural Marketing
Search Engine Marketing (SEM) done correctly can be cost-efficient, quick and a fast ride straight into your Hispanic target group (or any other ethnic group you’re selling to). But searching on Google will give you very few sponsored ads in Spanish which is strange as the Hispanics are estimated to having an annual spending power [...]
Posted in Search
PeopleEnEspanol.com today launched a new interactive tool, “Cambia Tu Look” where users can upload photos of themselves and try out new celebrity looks in hair and makeup. Maybe it’s just our graphic skills but putting Salma Hayek’s “Princess Leia” haircut on one of the site models didn’t look so good…or? In all honesty the styling [...]
Posted in Online Marketing
McDonald’s has built two ethnic websites, one targeting African-Americans and another targeting Asian-Americans. Both seek to highlight the ways in which McDonald’s is working to serve the African-American and Asian-American communities. Econsultancy posts the question whether this is a smart or simply a policitally correct move from the fast food chain saying “Throwing stock photos [...]
Posted in Multicultural Marketing, Online Marketing
Sweden’s morning newspapers Metro and Dagens Nyheter reports on an ethnic consumer study made by the Swedish Trade Federation on ethnic consumer spending. The study was conducted via web questionnaires with 178 people answering (58.4% women and 38.2% men, 3.3% didn’t answer). The reports concludes: The average spend per family on gifts for their children [...]
Posted in Multicultural Marketing
PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications, Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and Sally Falkow. Source: Proactive Report
Posted in Online Marketing
Thought that US companies only built Spanish-language websites as their second-language option? Think again. Pioneering financial company Charles Schwab has had a Chinese-sepaking trading site up for years now. Reason for having it is the high probability of trading and investing among an affluent US Chinese community and the high online penetration among the Asian [...]
Posted in Multicultural Marketing, Online Marketing
I’m a big map lover. For (retail) marketing purposes maps can give you new insights and create content suitable for analysis and campaign tactis that lists and bullet points can’t. One interesting map for the US is this “Muslims as a percentage of all US residents” from Valparaíso University. Another interesting map if you’re targeting [...]
David Miller Gomez-Giron, Procter & Gamble’s associate marketing director, shares some valuable insights on BrandWeek on P&G’s multicultural marketing results and strategy. Consumers are cutting back on just about everything right now, but some items—paper towels and diapers, for instance—will always be musts. That said, recession-conscious shoppers won’t part with their money unless there’s a [...]
Posted in Multicultural Marketing, Online Marketing
Congrats to India for celebrating their Independence Day this 15th of August. The Indian diaspora is a big one and usually a demographic with plenty of buying power and therefore an attractive target group for many companies. In countries like the UK (1.6M of Indian origin) and the US (2.8M of Indian origin) they are [...]
Posted in Multicultural Marketing
T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service. T-Mobile is prompting wireless customers to compare the value they are getting with their current wireless provider against other national carriers. People can visit T-Mobile retail stores or http://es.T-Mobile.com for a Mobile Makeover(SM), at no charge. The site [...]
Posted in Multicultural Marketing, Online Marketing
Hispanic ad agency Dieste Inc. joined forces with HP to create award-winning multicultural campaign “HP Insider”, here are some details on how they did it. Creating a winning marketing campaign requires extensive planning, a unique brand idea and a strong partnership between client and agency. Based on these pillars, Dieste Inc. and HP developed the [...]
Posted in Multicultural Marketing, Online Marketing
I didn’t know this – the median age of Hispanic consumers in the US is 27 while the national median is 40. That’s a big difference if you’re trying to find a client group that can grow and stay loyal to your brand for a longer period. Source: Progressive Grocer via Hispanic Tips
Posted in Multicultural Marketing
Univision today began airing Vidas Cruzadas, its newest novela—except this one is not to be seen on the ‘traditional’ home screen, but rather on a computer one. The lead actors well-known, bonafide stars Kate del Castillo and Guy Ecker and the story has all the makings of a modern love dilemma: a successful career woman’s [...]
Posted in Multicultural Marketing, Online Marketing
Cricket is huge among people from India, Pakistan and South Asia and the games makes nations stop during the days (!) that they’re being played. UK’s Big Hitter Magazine – the first UK publication focusing on Asian cricket with UK’s many South Asians as readers – introduces Miss Hitter who brings all the latest goings [...]
Posted in Multicultural Marketing
Recent research from PEW Internet showed that African Americans and Hispanics lead mobile internet growth. It’s not just in the US that this is happening – in the UK the ethnic groups are leading the way of new media uptake and usage. Ofcom reports on the number of broadband subscribers now surpassing 6 million nationwide. [...]
eMarketer reports on the new Click Forensics study on online click fraud. Click fraud, the practice of generating bogus charges to pay-per-click advertisers by imitating the clicks of real users, has dropped in the first half of 2009. After two years of worldwide rates hovering steadily around or above 15%, Click Forensics reported a decrease [...]
Posted in Online Marketing