Month: September 2009

Data-driven advertising

Savvy segments: retailers and brands target ethnic markets

UK – A growing number of mainstream clothing, fast-food and confectionery brands are developing products for ethic groups. On Monday, Asda launched a 13-piece Asian clothing range, under its George fashion label, that includes sequinned salwaar kameez suits and dapata scarves. The launch is pegged to Islamic holiday Eid, which takes place later this month.…
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September 28, 2009 0

What a CPG Company Needs to Know to Successfully Reach the Hispanic Consumer

During his  keynote speech at the “Hispanic Digital and Print Media Conference”, Rodolfo Rodriguez, Multicultural Marketing Director at General Mills, explained that his company has more than doubled its Hispanic marketing budget and is currently undertaking more than 15 Hispanic marketing initiatives. General Mills substantial increase in allocation of marketing dollars to the Hispanic consumer…
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September 28, 2009 0

UK Online Advertisers Increasingly Turn to Ad Networks

Flexible payment models and increased audience reach are both driving online advertisers to increase their use of ad networks, according to new research conducted by eConsultancy and sponsored by the Rubicon Project. More than 600 digital marketers in the U.K. took part in “The Online Advertisers Survey Report”, including 121 direct advertisers and 139 involved…
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September 28, 2009 0

New Hispanic Online Ad Network: Aqua Media Direct

Aqua Media Direct, an online display media company that specializes in connecting advertisers to their target audiences introduced a Hispanic Media Channel of websites for the company’s Aqua Premium product. An increasing amount of companies are building Hispanic Online Ad networks (e.g. Batanga, CPX Interactive, and Terra). During the month of August, Aqua Media Direct signed…
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September 28, 2009 0

Top US Food and Beverage Brands Reflect Mexican Flavours

The top food Mexican and exotic beverage brands that appeal to Americans with adventurous tastes are Chipotle, Naked Juice, El Monterey and Jamba Juice. According to an analysis by TNS Landis, which suggests that significant opportunity exists for marketers to expand food offerings that address consumers’ desire for discovery and adventure. Top Mexican & Exotic…
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September 23, 2009 0

Online Promotion Success Story For Ethnic Marketing

Brandweek ran an interesting piece on how TGIF (TGI Friday’s) have developed their new marketing character, Woody, and how close it was to failure after receiving too much success in the first cpuple of days. For full story, go to Brandweek. We’ve looked previously at the high frequency of social media networking among multicultural groups…
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September 23, 2009 0

Germany’s Halal Market Creates Opportunities For Food Companies

Germany has the biggest ethnic population in Europe and for the growing Muslim population in Germany, there is a growing demand for products that are halal certified. German and European suppliers are increasingly flooding the German market with halal products, as is evident, for example, with the proliferating stocks of halal products that are visible…
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September 23, 2009 0

How Retailers are Marketing to Fashion-Conscious Muslim Women

Now that Ramadan has passed and the festivities during Eid is over, take some time and read how Western retailers and designers are beginning to market directly to Muslim women. Full article at Slate.com.


September 20, 2009 0

Suite101 Launches Spanish Version of Editorial Content Website

Suite101 Media Inc. announced the release of the Spanish version of their English-speaking article site Suite101.net. The site is open to writers from all over the world: experts on a specific subject or professional area, journalists, non-fiction writers, bloggers, journalism students, writing enthusiasts or hobbyists who have something to share. All may publish their articles…
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September 15, 2009 0

Need Slides and Data On Hispanics in the US? – Get It Here

The annual Hispanic Retail 360 Summit is a real gold mine if you’re after Hispanic market data and the last 2 year’s conferences has been providing the ethnic marketing industry with some insightful presentations on Hispanic consumer behavior and composition from retail companies and marketers. From the 2008 summit in Miami we’ll highlight slides and…
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September 11, 2009 0