Month: October 2009

Data-driven advertising

Social Media Browser Flock Available In Spanish

Flock, the social web browser, today announced its partnership with Univision Interactive Media, Inc., the digital division of Univision Communications Inc.. This new, free and highly customizable version of Flock is available for download at http://flock.univision.com in either Spanish or English. The Univision.com edition will be the first offering of Flock 2.5 to be available…
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October 29, 2009 0

US Hispanic Online Ad Spend Stays Positive

Hispanic ad spending is down in all media but online and out-of-home, according to Myers Publishing. The “Jack Myers Media Business Report” put Spanish-language online ad spending up 2% in 2009, while total Hispanic ad spending is forecast to drop 11.2%. A slight rebound is projected for 2010, with 2.3% growth. Network TV, which accounts…
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October 26, 2009 0

The 10 Fastest Growing European Countries On Facebook – Close to 100M Users

Europe now has close to 100 million Facebook users, having gained 5.92 million over the course of September to reach 98.2 million monthly actives, according to the latest Global Monitor report, based on stats from Facebook. So the continent, as a whole, has more Facebook users than the United States’ 88.3 million monthly actives. Here’s…
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October 26, 2009 0

US Hispanic Advertising Spending by Media, 2008 – 2010: New Myers Report

Hispanic language advertising expenditures are forecast to decline 11.2 percent in 2009 and will rebound slightly with 2.3 percent growth in 2010 according to a new report prepared by Jack Myers Media Business Report. Network television accounts for nearly 50 percent of all Spanish language advertising and, along with online media, it has been the…
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October 20, 2009 0

Multicultural Youth Trends to Watch For in 2009 and beyond

Back in Januari this year, CultureLab predicted multicultural youth trends for 2009. Still some months to go but they weren’t that wrong, were they? #1 Rockstar and Skater Hip Hop will continue to gain in popularity (Lil Wayne and Kanye respectively are the icons: watch for Charles Hamilton, The Knux, 88 Keys, Black Milk, and…
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October 20, 2009 0

France Adjusts Laws To Allow Islamic Banking

The French government wants to make Paris the world capital of Islamic investment as it looks for new sources of cash to battle the credit crisis. But even with the economic downturn, the campaign is raising some hackles. For more, listen to radio interview on NPR.org. Source: NPR.org


October 19, 2009 0

The NBA Launches Its First Major Push for Hispanic Audiences

The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans. Read more at AdAge.com


October 19, 2009 0

I-Am-Halal Makes Internet Searching Safe for Muslims and your Kids

Muslims generally use the term “Halal” to designate food items that they are allowed to eat under the Islamic law (like fish). The opposite of “halal” is ‘haram’, another Arabic term which is used for food products that Muslims are forbidden from eating (like pork). This page describes in detail how stuff is classified as…
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October 15, 2009 0

Hispanic Broadband Access: Making the Most of the Mobile, Connected Future

Some interesting facts from Hispanic Institute on mobile broadband usage among Hispanics in the US. Full PDF report here. Overview As the U.S. develops a national broadband strategy, much is at stake for American consumers, our country’s economy, as well as future innovation and its many social benefits. Complex issues from infrastructure deployment to digital…
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October 15, 2009 0

Survey Results: Consideration of Ethnicity In Marketing Is Not Racist

An overwhelming number of respondents to a September 2009 Practical eCommerce survey indicated that online merchants should consider a potential customer’s ethnicity when developing a marketing campaign. The survey went a step further, asking merchants to give compelling reasons to market to customers by ethnic group. Those answers may prove insightful for small business owners…
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October 15, 2009 0