Interesting piece on how Filipino fashion blogger, Bryan Boy, and other fashion bloggers are being invited to front row on fashion shows. Read full article at NYT/media.
Monthly Archives: December 2009
Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant. The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries. “We’ve [...]
Posted in Multicultural Marketing
The importance of family ties to Filipinos, manifested in the commonplace sharing of homes and business ventures for instance, is apparently strong in another area as well: travel. Affluent Filipinos are more likely than other Asia Pacific tourists to have family as companions when they go on trips, a survey by credit card firm Visa [...]
Posted in Multicultural Marketing
Never underestimate the importance of sports as agate opener for multicultural marketing. It now seems like basketball is growing in India as well (it exploded in China due to the player Yao Ming’s entrance to the league). The National Basketball Association (NBA) today launched its official online and mobile sites designed for audience in India. [...]
Posted in Multicultural Marketing, Online Marketing
The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. Read more on Pew Internet.
Posted in Multicultural Marketing, Online Marketing
Joinville supports the IAB initiative Keep Our Web Free.
Posted in Multicultural Marketing
Looking to target South Asian audiences? Make sure to follow some of the hugely popular Bollywood stars on Twitter. Here’s a comprehensive list from Digital Inspiration.
Posted in Online Marketing
The Arab online advertising market is set to expand as much as 60 per cent next year to about US$100 million (Dh367.2m) amid a surge of interest in the Middle East internet sector. “We’re very optimistic about where this market is going to go. Considering the market went up 30 per cent in a really [...]
Posted in Online Marketing
In its earliest days, Facebook was primarily a white and Asian phenomenon. No more. In the first study of the race and ethnicity of its U.S. users, Facebook said Wednesday that blacks and Latinos have joined the social networking giant at a rapid clip in the past several years. Illustrating the growing diversity of online [...]
Posted in Online Marketing
Plenty of news of Hispanics and food this week…related to Chistmas, maybe? This one from Portada. The digital division of Univision Communications Inc. today announced the launch of its new vertical site, “Cocina” (Cooking) on Univision.com. The new vertical site is Univision.com’s first-ever fully dedicated cooking resource. The “Cocina” vertical site provides a rich platform [...]
Posted in Multicultural Marketing, Online Marketing
The most popular private-brand products among Hispanics, defined as purchased when shopping “every time” or “fairly often,” are dairy items (54%), paper products (41%), carbonated beverages or bottled water (35%), cleaning supplies (34%) and hot and cold cereals (34%), according to a Food Marketing Institute poll. Nearly three-quarters (73%) of Hispanics agree that “store brands [...]
Posted in Multicultural Marketing
A new study by the Pew Center reveals that the median age of Latinos in the United States is 27 years, making them the youngest ethnic group in the country, reports Univision. By comparison, the median is 31 for African-Americans, 36 for Asian ethnic groups and 41 for whites. The study also concluded that two-thirds [...]
Posted in Multicultural Marketing
The number of people from overseas living in the UK reached a record high of 6.7 million last year, the Office for National Statistics has said. In its annual overview of population figures, the ONS said 11% of people had been born abroad. Nearly 25% of all births in England and Wales in 2008 were [...]
The majority of online Americans now visit social networking sites, and Hispanics and other minorities continue to visit them more than Non-Hispanic whites, according to the 2009 Multicultural Marketing Study by the Center for Hispanic Marketing Communication at Florida State University, DMS Research, and Captura Group. Read more on this need-to-know piece on Captura Group’s [...]
Posted in Online Marketing
Interesting post on social media vs multicultural marketing from Advertising Age. Excerpt: African-American, Hispanic, and Asian consumers download more mobile ringtones, games and images than their white counterparts. They share shopping and entertainment advice and consume a wider range of mobile media (from Internet to live TV to streaming audio) than their peers. They engage [...]
Posted in Online Marketing
Since social media became the darling of marketers, much research has been done to discover who uses it and why. Many reports point to women being the more social of the two sexes, and a recent study from Pingdom comes to a similar conclusion. When Pingdom broke down the data to find the gender split [...]
Posted in Online Marketing