Month: December 2009

Data-driven advertising

Filipino Blogger Crash Fashion’s Front Row

Interesting piece on how Filipino fashion blogger, Bryan Boy, and other fashion bloggers are being invited to front row on fashion shows. Read full article at NYT/media.


December 29, 2009 0

Comcast Expanding Its Ethnic Programming

Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant. The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries. “We’ve…
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December 29, 2009 0

VISA Market Study – Affluent Filipinos Prefer Family Trips

The importance of family ties to Filipinos, manifested in the commonplace sharing of homes and business ventures for instance, is apparently strong in another area as well: travel. Affluent Filipinos are more likely than other Asia Pacific tourists to have family as companions when they go on trips, a survey by credit card firm Visa…
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December 28, 2009 0

Basketball and Indians – NBA.com opens it’s Indian site

Never underestimate the importance of sports as agate opener for multicultural marketing. It now seems like basketball is growing in India as well (it exploded in China due to the player Yao Ming’s entrance to the league). The National Basketball Association (NBA) today launched its official online and mobile sites designed for audience in India.…
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December 28, 2009 0

BlogCatalog

BlogCatalog


December 27, 2009 0

Latinos Online, 2006-2008 – New Research Findings

The PEW Internet and American Life Project just released new information about use of the internet by Latino adults in the United States. Read more on Pew Internet.


December 23, 2009 0

KeepOurWebFree.org

Joinville supports the IAB initiative Keep Our Web Free.


December 17, 2009 0

Bollywood Stars On Twitter

Looking to target South Asian audiences? Make sure to follow some of the hugely popular Bollywood stars on Twitter. Here’s a comprehensive list from Digital Inspiration.


December 17, 2009 0

Arabic Online Ads Market Set to Surge

The Arab online advertising market is set to expand as much as 60 per cent next year to about US$100 million (Dh367.2m) amid a surge of interest in the Middle East internet sector. “We’re very optimistic about where this market is going to go. Considering the market went up 30 per cent in a really…
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December 17, 2009 0

Facebook releases first-ever demographic look at users

In its earliest days, Facebook was primarily a white and Asian phenomenon. No more. In the first study of the race and ethnicity of its U.S. users, Facebook said Wednesday that blacks and Latinos have joined the social networking giant at a rapid clip in the past several years. Illustrating the growing diversity of online…
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December 17, 2009 0