AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering into Hispanic online marketing in the US market but also with conclusions and results valuable for any ethnic target group globally. They are also making an attempt to get away from the ever-present question of [...]
Monthly Archives: January 2010
BizReport commented on a new study from Cornell Belcher and Brilliant Corners Research stating that only 42% of African-Americans and Hispanics use the Internet on a regular basis. What I’d like to do with this article is first raise some of my questions after looking at the Cornell Belcher presentation and, secondly, highlight some differences [...]
KFC in the UK is running a halal trial within communities where they anticipate a strong demand for halal products. KFC launched the trial in April 2009 across an initial 8 stores. From 13th October, an additional 13 stores will be taking part, totalling 21 overall. Read more at Halal Focus.