Month: January 2010

Data-driven advertising

Hispanic Cyberstudy by AOL – Great insights on Hispanic Online Population

AOL just published a study on online Hispanics and their characteristics and it’s a great resource if your are entering into Hispanic online marketing in the US market but also with conclusions and results valuable for any ethnic target group globally. They are also making an attempt to get away from the ever-present question of…
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January 27, 2010 0

Differences in ethnic online behavior between the US and European minorities

BizReport commented on a new study from Cornell Belcher and Brilliant Corners Research stating that only 42% of African-Americans and Hispanics use the Internet on a regular basis. What I’d like to do with this article is first raise some of my questions after looking at the Cornell Belcher presentation and, secondly, highlight some differences…
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January 15, 2010 0

KFC Continue Expansion Of Halal Stores in the UK

KFC in the UK is running a halal trial within communities where they anticipate a strong demand for halal products. KFC  launched the trial in April 2009 across an initial 8 stores. From 13th October, an additional 13 stores will be taking part, totalling 21 overall. Read more at Halal Focus.

January 3, 2010 0