Month: March 2010

Data-driven advertising

What Language do Hispanics Respond More To Online? New Research Findings Show The Way.

Not that much research is available about what language to use for effective online conversion. Portada tells about results from studies made by Yahoo! and Omni Direct on what language has proven more effective for Hispanic online sales. Read more.. Source: Portada


March 29, 2010 0

Google Public Data Explorer Shows Percentage Foreign-Born Population By Country

Google has added several new data sets to its Google Public Data Explorer and one of them is OECD Factbook 2009 and the subset “Percentage Foreign-born Population by country“. For a multicultural marketer this is a hygiene factor important√≠ssimo and comes in handy when senior management asks you where to target your multicultural marketing efforts.…
Read more


March 9, 2010 0

Buxter money transfer service launches on Facebook – Micro money transfers add to the ethnic appeal of Facebook

At Joinville we often use Facebook in our client’s multicultural media campaigns due to the ease of use and the reach when it comes to finding ethnic communities across European markets. We’ve seen the ethnic communities usage of Facebook soar the last months and this development is set to continue for quite a while. Adding…
Read more


March 8, 2010 0

Facebook group put pressure on Puma to launch US site in Spanish

Want to see an actual example of where customer put pressure on global companies? I’m a sneaker fan and being that includes that I own a couple (too many?) Puma shoes. Recently a Facebook group has started putting pressure on Puma to launch a US Spanish-speaking site as the curent one does not have the…
Read more


March 1, 2010 0