Month: April 2010

Data-driven advertising

Sampling to Hispanics (And other multicultural audiences)

One marketing activity very commonly used when starting to reach out to multicultural audiences is sampling. Not much have been written on the subject of sampling to multicultural groups but Mediapost has a good summary on best practices when sampling to Hispanics. Read more here. Source: Mediapost

April 15, 2010 0

US Internet Population Diversifies – Demographic shifts online

New numbers from eMarketer showing the increased internet penetration among US ethnic population 2008-2014. Source: eMarketer

April 12, 2010 0