Month: June 2010

Data-driven advertising

Latin Women Trust Online Buzz More Than Ads…yeeess?

eMarketer published a Sophia Mind study on Latin women media habits and decision-making and the study concludes that online buzz has a higher importance than ads when it comes to taking decisions. I wonder why anyone would think that the online world works differently than the offline? When did anyone say that they trusted print…
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June 29, 2010 0

Report Reveals Cultural Map of the New America

Multicultural advertising agency GlobalHue sees a blurring of ethnic boundaries in a more culturally diverse USA. Read more here.

June 3, 2010 0