Month: December 2012

Data-driven advertising

Introducing Easy To Setup Online Brand Awareness Surveys

Joinville Introduces Online Brand Awareness and Consumer Purchase Intent Surveys (Stockholm, Sweden December 20, 2012) Joinville, the multicultural trading desk, is introducing in-banner online brand awareness and consumer purchase intent surveys as part of its product portfolio. Brand awareness surveys are usually a pretty cumbersome and expensive process to set up with data collection being…
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December 20, 2012 0

Business Case for Cultural Diversity Research In Marketing – Impact on Bottom Line Numbers

Cultural Diversity in product research and company marketing is essential for widespread success but is harder to implement than we can imagine. Budget restraints, people resources or knowledge on multicultural marketing practices will always put a limit to how much a company can do. US Novartis wanted to reach it’s business goals of increasing sales…
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December 19, 2012 0

Number of foreign-born people in Europe

Did you know that there are 38.4 million foreign-born people living in Europe? According to Eurostat 38.4 million people live in a another country than their home country. If we count as well the 2nd generation immigrants (born in their parents’ new country) then we reach more than 70 million people.

December 13, 2012 0