Month: January 2013

Data-driven advertising

The Importance of Language in Marketing Campaigns

Being a copywriter at an ad agency is pretty rough. Not that I am a copywriter but when thinking about the challenges of writing ad copy and balancing the client’s wishes, consumer’s understanding and the campaign objectives, I wouldn’t want to in a copywriter’s shoes. Not even with the astronomical salaries they make… If we…
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January 31, 2013 0

Multicultural Holiday Celebration: Chinese New Year

Hey guys! Christmas and the New Year has just passed and I am sure for most of you living in the Western countries you had a good time, celebrating the holiday with family and friends, traveling and shopping some. However, Christmas is not the biggest holiday in all the countries. Due to cultural and religious…
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January 30, 2013 0

Global Marketing Infographic: China Top 10 Internet Companies You Must Know

Last week we discussed the online advertising market in China. The trading volume of the Chinese online advertising market in 2012 was more than 100 billion Yuan, and it is expected that the online advertising market in China would still increase by around 30% annually in the next three years. (iResearch, Jan 2013)  The Chinese…
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January 23, 2013 0

5 Things You Should Know About Multicultural Marketing

Marketing to migrants living in a new country has many names – multicultural marketing, ethnic marketing or diversity marketing. Even cultural marketing has been used. But what does it really means and how do you do it? Is it hyper advanced or is it just a different messaging in your mainstream campaigns? And how do…
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January 22, 2013 2

Guide To The Online Advertising Market in China

It is hard to deny that Asia-Pacific is already a giant in online advertising market since the ad expenditures in the region have reached $27.3 billion in 2012. It is expected that by the end of 2013, Asia-Pacific would become the second-largest digital ad market in the world, surpassing Western Europe by nearly $2 billion.…
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January 16, 2013 0