Month: February 2013

Data-driven advertising

Guide to the Online Advertising Market in Turkey

United States and China are keeping the lead in the global Internet market, no matter in terms of numbers of Internet users, country users/worldwide users ratio, and so on. However, when it comes to the growth of Internet and online advertising market, emerging countries like Russia and Turkey experiences the highest growth rate and draws…
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February 25, 2013 2

Multicultural Marketing 101

Our crash course on Multicultural Marketing. Multicultural Marketing 101 from Niklas Nikolaidis


February 21, 2013 0

Ethnic Consumer Behavior and Multicultural Marketing Study: Asian American

Are you a NBA fan? If so, then you must have heard about Jeremy Lin, who is an Asian American professional basketball player for Houston Rockets and well-known for his nickname “Linsanity” due to his amazing performance in basketball field. Besides Jeremy, there are other Asian American celebrities in business, politics, journalism, military, science, and…
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February 20, 2013 0

Guide To The Online Advertising Market in Russia

Happy Chinese New Year fellows! In our previous article, we have talked about the Chinese online advertising market and how to launch online marketing campaigns successfully in China. Today we would like to discuss more about the largest online advertising market in Europe, Russia. In addition, we would like to give you some tips concerning…
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February 14, 2013 0

Culture in Online Marketing

On this blog we write about the things we work with at Joinville; areas like online advertising, multicultural marketing and global marketing campaigns. When clients come to us with campaign briefs they sometimes specify the cultural traits of the target group but mostly they have a rather vague idea about the specifics of the target…
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February 11, 2013 0

Multicultural Marketing Infographic: Important Multicultural Holidays

If you are fond of traveling and interested in holidays, you might notice there are two big events coming up this weekend in China and Brazil that attracts attention worldwide, Chinese New Year and the Brazilian Carnival. Both of these celebrations include consumer spending on travel, food and gifts. In other words, perfect for running…
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February 8, 2013 0