Month: April 2013

Data-driven advertising

Multicultural Marketing Infographic: US Hispanics & Online Advertising

As the largest ethnic group in the U.S, Hispanic Americans count around 16.3% of the U.S. population (52 million) and they are very important for any company trying to explore the U.S. market. In general, Hispanics refers to the ethnic group with origins in the countries of Latin America or Iberian peninsula, such as Mexican,…
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April 22, 2013 0

Guide to the Online Advertising Market in India

Besides China and Russia, India is among the top three fastest emerging Internet markets all over the world. A study shows the number of Internet users in India was around 137 million in June 2012 with annual growth rate of more than 40 percent. Due to its huge population base and advantages in IT industry,…
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April 17, 2013 0

Online Advertising Terms: What Is A Good CTR?

Although CTR (Click Through Rate) is one of the most common standards for evaluating the performance of online advertising campaigns, many people still don’t have clear understanding of what a good CTR is. Indeed, there is no simple answer for that, and the valuation of a good CTR varies on different targets, channels, ad formats,…
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April 12, 2013 0