Month: October 2013

Data-driven advertising

Best Infographic to Help You Understand Philippines Online Advertising Market

With the estimated population of more than 105 million people (Census of Population and Housing), Philippines is the 12th most populated country in the world and a very important market for most international brands and advertisers. What’s more, the demographics of Filipinos are very international, more than 9.5 millions Filipinos (the Commission on Overseas Filipinos,…
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October 18, 2013 0

Multicultural Marketing Infographic: What Are the Best Ways to Target Arab Americans?

As one of the largest ethnic groups in the U.S., around 3.5 millions Arab Americans consists 1.14% of the U.S. population (ACS 2008) and are getting more and more attention from marketers and advertisers due to their increasing influence and purchasing power. However, Arab Americans have their own culture and it is insufficient to advertise…
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October 15, 2013 0

Up-to-date Trends in China and Global Online Advertising Market and Ad Technology

— Reported from 1st China Advertising Technology Conference, Beijing Hello marketers, summer is already over and it is time to get ready to the busy autumn. Well, we didn’t spend all the summer time on vacation, but went to China to attend the 1st China Online Advertising Technology Conference in Beijing where major companies in online…
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October 14, 2013 0

Online Marketing Trends in Romania

In our series of blog posts consisting of guidelines for online marketing in different countries, we now turn towards Romania, providing you with fresh social media statistics from October 2013, profiling the Romanian Internet user and providing tips on how to improve your online marketing campaigns. Despite a short history of only 23 years of democracy,…
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October 10, 2013 0