Month: January 2014

Data-driven advertising

Multicultural Holiday: Guide to Multicultural Marketing on Vietnamese New Year (Tết)

In only less than two weeks, the most important multicultural holiday of the year Tết   (Vietnamese New Year) for Vietnamese would come. No matter if people live in Vietnam, or Vietnamese immigrants live in other countries, they would celebrate the arrival of spring on that day and this multicultural holiday season is usually the peak…
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January 20, 2014 0

Best Ways to Target UK Indians Efficiently With Multicultural Marketing Campaigns

If you have been to the UK, especially London, I am sure you should see many British Indians there. Today the population of these Indian-born people who migrated to the UK and those born in the UK with Indian descent already exceeds 1.6 million in the UK, which is the largest visible ethnic group in…
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January 13, 2014 0

Online Marketing Infographic: Multicultural Marketing in Canada

Although Canada is the second largest country in the world by area, it only makes up around 0.5% of the world’s population. Until December of 2012, the overall population in Canada was over 35 million and foreign-born Canadians count around 20% of the total population. That 7 million population multicultural market represents huge market potential…
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January 8, 2014 2

Best Tips for Marketers to Launch Multicultural Marketing Campaigns in Australia

It is definitely not easy to find another country in the world like Australia that ethnic groups take really high percentage of the overall market. In 2013, statistics shows almost 27.7% of Australia´s 23 million people were born overseas (6.4 million), which represents a multicultural market. This means when business enterprises or government agencies want…
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January 1, 2014 0