Month: April 2014

Data-driven advertising

Multicultural Holiday Infographic: Cinco de Mayo

As you may know, one of the biggest multicultural holiday in the U.S. would come soon, Cinco de Mayo. Cinco de Mayo means “fifth of May” in Spanish, which is a celebration of Mexican heritage and pride nowadays in the United States and Mexico, especially in the state of Puebla. This year the date for…
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April 30, 2014 0

Weekly Tip: How to Target Hispanics Better on Social Media?

Hispanics are very important customers in the US since they count around 16.9% of the US population. As the largest ethnic group in the US, these 52 million people represent more than $1.2 trillion purchasing power. Although many Hispanic people already integrated with the mainstream US society well, still a large number of Hispanics prefer…
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April 25, 2014 0

Weekly Tip: Ethnic Holidays – An Important Part of Multicultural Marketing

In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers understand and take into consideration various cultural elements and traditions such as habits, language use, specific interests, celebrations, holidays, and so on. Interest in the use of knowledge about ethnic holidays in multicultural marketing is…
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April 17, 2014 0

Weekly Tip: Is Above-the-Fold Always The Best Option?

In online advertising, it is common that advertisers only ask for above-the-fold inventories to show their ad creatives. Digital advertising newbies might start wondering the following questions: What does above-the-fold mean? What makes above-the-fold inventories differ from other inventories? Is it beneficial to buy above-the-fold placements only? Don´t worry, in this post we will solve these…
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April 11, 2014 0

Multicultural Holiday Infographic: Traditional New Year in Thailand – Songkran festival

Arguably the world’s biggest water fight will take place this weekend/beginning of next week in Thailand to celebrate New Year. During three public holidays, April 13, 14 and 15 (although often celebrating the whole week) Thailand turns into a huge party with many traditional activities, such as visiting Buddhist temples, preparing food, cleaning home and…
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April 10, 2014 0

Digital Marketing Trends: Updates from Stockholm 2014 E-Commerce Exhibition

On April 1st and 2nd, the Joinville team attended the biggest digital and retail event in the Nordic region, focusing on innovations and strategies in digital marketing, e-commerce and retail, Stockholm 2014 E-Commerce Exhibition. Over those two exciting, educational and fun days, many e-Commerce and digital marketing solution providers such as Twitter, Google and Ebay…
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April 8, 2014 0

Weekly Tip: Why and When to Translate Ads?

Multicultural marketers often ask whether translating creatives is necessary. In reality, it isn’t only about translating ads; this is about understanding the whole ethnic customer experience. And therefore whether translation is needed depends on many factors: geo-market and audience specifics, such as how integrated the ethnic target group is, product/service and brand, targeting sites, landing…
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April 5, 2014 0