Month: May 2014

Data-driven advertising

Weekly Tip: How Can Retargeting Improve the Return on Your Marketing Investments (ROMI)?

Retargeting (also known as remarketing) is getting more and more popular nowadays. Have you experienced this? After searching certain products on an E-Commerce site without completing the payment process, in the following days you would probably see the ads from the E-Commerce site many times no matter which sites you might go. If so, then you are remarketed.…
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May 29, 2014 0

Joinville Industry Interview: Ajay Misra, Publisher & Ad Ops Manager, Diversely Digital

Now we continue our interview series to meet media planners and know more about how they see the advertising industry and so on. This time we invited Ajay Misra from Diversely Digital in London to share his insights on the ethnic market and media planning. Ajay joined Indoor Media from 2007 and he leads the Ad Ops team…
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May 29, 2014 0

Multicultural Marketing Industry Survey 2014!

LATEST UPDATE: Read all about the survey results and download the PDF report right here! UPDATE: The survey is now closed for new entries, we’ll be publishing the results soon. Check the blog again later! Joinville is right now running the multicultural marketing industry’s first benchmark survey and we would be very grateful if you…
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May 15, 2014 0

Joinville Industry Interview: Andy Vassilev, Head of Campaign Planning and Operations, One Central Point

In our “Meet a Media Planner” series, we get to know the pros behind search and media planning. In this edition, we talk with Andy Vassilev from One Central Point in London. Andy is now the Head of Campaign Planning and Operations. With more than 10 years experience in marketing, CRM and strategic planning, he leads ateam…
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May 12, 2014 0

Weekly Tip: A look Into The Future of Mobile Advertising

There are speculations on development of online marketing and its future trends. However, one thing about the future is clear – there will be significant mobile advertising growth. So, don’t miss out on upcoming mobile developments! Mobile technology has been greatly developed in passed years and has become the greatest channel for advertisers to reach…
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May 9, 2014 0