Month: October 2014

Data-driven advertising

Digitial Advertising Trends: Ad:Tech London 2014 Updates

On October 21-22, 2014 the Joinville team attended one of the biggest digital advertising events in Europe, Ad:Tech London, where many ad tech vendors, advertisers, agencies, ad networks and so on gathered and where industry leaders gave speeches about the latest and upcoming trends of the digital advertising market. Xi’s experience on Ad:Tech London In…
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October 31, 2014 0

Weekly Tip: Intro to Bid Adjustments

Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic online advertising campaigns requires knowledge about core ideas of the ad trading process and optimisation system capabilities. Joinville would therefore like to present some of the main bid adjustment techniques, which can potentially help mainstream…
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October 28, 2014 0

Multicultural Marketing Industry Survey 2014 – Trends & Results

The marketing industry’s first survey on trends and demographics on the marketers moving the niche sector forward.

October 15, 2014 0

Sofia Vergara’s Best Kept Business Secret

There are media stars who featured across all gossip and entertainment channels 24/7 and you tend to get a firm opinion of that person from the first time you see them. Sofia Vergara is one of those stars – stunning looks and not afraid of acting out her Latino culture and background both in her…
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October 6, 2014 0

Best Infographic to Quickly Learn the Indonesian Online Advertising Market

In Asia, China already replaced Japan as the No.1 country in terms of digital ad spend several years ago and the importance of the Chinese online advertising market keeps increasing. Last month the biggest IPO ever in the United States were done by the Chinese Internet giant- Alibaba Group. However, would China take the lead of…
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October 4, 2014 0