Month: December 2014

Data-driven advertising

Programmatic AND Multicultural: Joinville’s Niklas Nikolaidis Discusses The Need For Sophisticated Niche Audience Targeting

Niklas Nikolaidis is the VP of Sales & Business Development and founder of Joinville, a Stockholm-based niche audience buying platform operating globally. Here Niklas gives an overview of Joinville’s proposition in Europe and North America, the software-as-a-service (SaaS) platform they are currently building and the opportunity for online performance and brand advertisers around multicultural segment…
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December 10, 2014 0

Nollywood: The Nigerian Film Industry

Nollywood, has made a huge name for itself and is currently the world’s second largest film industry, after Bollywood. It churns out an incredible rate of 50 low budget movies each week, and around 1500 a year. The movies can take as little as 10 days to complete, all going straight to DVD and video.…
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December 4, 2014 1

Multicultural Food: How Supermarkets can benefit from ethnic marketing

The Hispanic food and beverage sector of the retail market in the United States is set to top 9.5 billion dollars in 2014. This is a huge market sector that cannot be ignored by supermarkets and food retailers with a growth rate that tops mainstream demographics. The food buying power of Hispanics and Asians in America…
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December 1, 2014 0