Month: January 2015

Data-driven advertising

Stuff we like… Programmatic & RTB explained

At Joinville, we are so deep into programmatic advertising that we sometimes forget it’s a pretty complex area. IAB has made a great explainer video worth checking out if you feel acronyms like RTB, PMP and DSP are too many to keep track of. Watch the video below or visit IAB’s website for more information…
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January 21, 2015 0

Multicultural Marketing Industry Survey Results Infographic

Earlier this year we proudly presented the industry’s first Multicultural Marketing Survey Results. Heck, we even dedicated a complete page to it on our website! Our team has spent a great amount of hours drafting the survey, reaching out to (multicultural) marketers and analyzing the whopping results. We were awe-struck by the positive response and…
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January 13, 2015 0

We Take Online Ad Fraud Very Seriously

Online ad fraud has emerged as one of the big threats to the online advertising eco system. Impression fraud refers to online ad impressions which are generated using bots, without any human involvement. This in turn implies that a publisher gets revenue from the sold ad placement, but the advertiser stands to lose since no…
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January 8, 2015 0

Why The Chinese Digital Advertising Market is Sexy

Happy New Year! The Joinville team hopes you all had a great holiday season and we wish you all the best in 2015! 2014 was a game changing year in many terms, such as the US dollar which got stronger while the oil price fell; Russia suffered from recession along with the economic war against…
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January 6, 2015 0