Month: February 2015

Data-driven advertising

Lebara Explores the Arabic Ethnic Market Successfully in Spain

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Lebara reached Arabic potential customers in Spain using Joinville’s platform and expertise in multicultural marketing, running a campaign that targeted users on Arabic sites. Spain has its natural connection with Arabic countries and…
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February 24, 2015 0

The Most Complete Online Advertising Glossary You Will Ever Find

In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. These terms are useful to beginners but also savvy marketers in refreshing their knowledge of different terms. But there are a hell of a lot of them. So to make your life easier, the Joinville…
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February 19, 2015 0

Get ready for Chinese New Year Marketing: Joinville Launches China Premium Inventories, Cooperating with AdChina

Just in littler over half a month comes the Chinese New Year 2015 and many global brands already planned their marketing campaigns to make use of this multicultural holiday, raising the brand awareness to Chinese audiences and generating more sales. For example, as China is becoming its most important market and keep growing, Apple just released its new…
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February 10, 2015 0

Multicultural Infographic: The Insider’s Guide to Bollywood

In our previous blog we discussed the third most valuable film industry in the world – The Nollywood film industry. Today we will talk about another well-known world film centre: Bollywood, the largest film industry right after Hollywood. Bollywood represents the huge Hindi language film industry, which was worth $1.54 billion in 2013 and is estimated…
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February 3, 2015 0