Month: March 2015

Data-driven advertising

KLM Gains Great Attention from African Audiences in the UK

With the assistance of Joinville’s integrated multicultural marketing solution, KLM was able to reach the targeted African audiences (Nigeria, Pan African and Ghana) in the United Kingdom to promote their ‘Surprise’ KLM African campaign, increase the brand awareness of the African potential clients and draw them to enjoy the services by KLM. [Tweet “Case Study:…
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March 24, 2015 0

Where to start with niche online advertising

For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading information about niche audiences can help you understand customs, interests and even media habits of different audiences. Exploring your audience is extremely important if you wish to reach out with an appealing message in the…
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March 19, 2015 0

Live or die? A discussion about the last-click attribution model

In the early days of web analytics, last-click attribution (or ‘LCA’) was all the rage. Website owners loved finding out where people reached their site from. LCA was a reliable tool for finding out which websites to partner up with, or for understanding more about a customer base. Web savvy website owners could then use…
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March 12, 2015 0

Joinville Promotion: 33% Discount on your Ramadan campaign

Time for a quick overview of what the holiday entails and, more importantly, how you as a marketer can benefit from this! Here at Joinville we love holidays and can’t wait to run your RamadanĀ 2015 campaign. Scroll down to claim your discount! The most important ethnic holiday of the year for Muslims. For you marketers…
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March 10, 2015 0

Infographic: Calle Ocho Festival

The Calle Ocho Festival is best known as the biggest street party in the US. More than 1 million people from around the world come to this single-day event. The festival takes place on the 15th of March (2015) in Little Havana, Miami, United States. The Little Havana enclave started because in the 1960s Cuban…
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March 5, 2015 0