Month: April 2015

Data-driven advertising

What makes Filipinos become successful celebrities in the United States

The Philippines has a long history of population movement to the States. Never afraid of hard work, the first immigrants were manual workers, with later waves taking military roles. As the history of the Philippines changed through the mid-twentieth century, more immigrants had professional careers or worked in technological industries. Much of the Filipino population…
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April 30, 2015 0

Marketing ethnique: Pourquoi adopter la technologie programmatique et Real Time Bidding?

Durant ces dernières années, la programmatique et le Real Time Bidding ont transformés les pratiques du marketing en ligne. Ces technologies efficaces et efficientes ont agrandies l’échelle de l’ensemble de l’écosystème de la publicité en ligne. Au vue de la consommation croissante des médias numériques, les responsables de publicité encouragent les marques à déplacer leurs…
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April 27, 2015 0

Case Study: MasterCard Reaches Corporate Clients in the Middle East with Joinville

MasterCard Worldwide, is one of the largest multinational financial service corporations. With over 5,000 employees and 25,000 financial institutions issuing their debit and credit cards, MasterCard has capitalized on developing new technologies to process payments safe, simply, and efficiently. Helping MasterCard to communicate their leisure offerings, Just Dine, Joinville built and managed successfully display campaigns…
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April 27, 2015 0

The Secrets to Getting Niche Audience Targeting Right

Niche marketing poses plenty of challenges for the uninitiated. However, whilst niche audience targeting may require a little more attention to detail, it has the potential to bring a whole host of benefits to specialized industries and esoteric markets. Online advertising has traditionally struggled to bring niche marketing into the open, and a cloud of…
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April 21, 2015 0

Best Tips To Advertise and Target the eSport Gaming Niche Audience

With the world of eSports on the rise and gaining larger audiences and enthusiasts, it is becoming more and more attractive for businesses to tap into this upcoming market and niche gaming audience. Do you already know how to target the eSport gaming audience? This infographic sheds a light on the culture and its potential for…
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April 14, 2015 0

Joinville’s Niklas Nikolaidis talks with Ad Exchanger on Multicultural Advertising in Programmatic Ad Industry

Our friends at Ad Exchanger interviewed our CEO and VP of Sales, Niklas Nikolaidis, on how Joinville bundles multicultural audiences. The interview covers the story of Joinville, what our current focus is and what you can expect from us in the (near) future! Interested in what Niklas has to say? Click here and read the…
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April 7, 2015 0

Marketing Ethnique: Parts de marché des opérateurs téléphoniques dans les diasporas en France

Après une analyse de notre base de données internes recueillies à travers les campagnes que nous avons effectuées par le passé et de données de tiers. Il ressort que l’accès internet via les appareils mobiles est très répandue dans les diasporas de diverses communautés vivant en France (Africaine, Maghrébine, Asiatiques & Turques). Parmi les opérateurs*…
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April 1, 2015 0

Australia’s foreign-born demographic, and why to market for them

Australia has a predominantly white population, with over 90% of its residents classed as Caucasian and is the 52nd most populous country in the world. Around 89% of the country’s population is based in urban areas, and recent immigration figures have shown that European residents are decreasing in numbers as immigration alters the demographic of…
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April 1, 2015 0