Month: June 2015

Data-driven advertising

Marketing ethnique: Halal, Ramadan & L’Aid, les nouvelles poules aux œufs d’or de l’agro alimentaire

Le début du Ramadan a eu lieu le 18 Juin en France. Nous en profitons pour donner un bref apercu des habitudes de consommation des musulmans durant cette période et surtout, comment certaines marques tirent parti de ces célébrations et de l’effervescence de la consommation des produits Halal. Chez Joinville, nous adorons célébrer les évènements culturels. C’est…
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June 23, 2015 0

Top Revenue Optimization Tips: How to Maximize Your Profits with Your Ad Spaces

We started building Joinville’s Multicultural Publisher Network in 2014 and after working with global publishers for quite a while now, we constantly get similar questions from our publishers about “How can we increase our ad revenue?” As we all know, almost all publishers are dependent on advertising income so it is important to monetize your…
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June 22, 2015 0

Joinville Expands Its Vertical Private Marketplace Inventory with Multicultural PMPs

Joinville Expands Its Vertical Private Marketplace Inventory with Multicultural PMPs Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering multicultural programmatic advertising solutions, today announced they are launching several new private marketplaces (PMPs) with multicultural ad inventory. Brand advertisers interested in reaching US Hispanics, Asian American, African, US Chinese, Filipino, Persian and…
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June 16, 2015 0