Month: September 2015

Data-driven advertising

Diversity enters Comic Book industry

  It’s more than just big retail brands doing a fantastic job at embracing diversity. Superhero films and comic books have, by and large, reflected a single demographic – the white male.  While there has been great diversity in the character and temperaments of these superheroes – the nerd, the playboy, the All-American – there…
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September 30, 2015 0

Culture Fusion: Meet Hijabi Lolita and Sugarnoor!

Alyssa Salazar is a 25-year-old convert to Islam who lives in Southern California. She is known as The Hijab Lolita and is the author of a blog by the same name. Hijab comes from the Arabic word “hajaba” which means “to conceal or hide from view.” Alyssa wears the hijab—a headscarf that covers the hair…
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September 28, 2015 0

Multicultural marketing research – Top European Telecom Companies

In these multicultural marketing statistics, Joinville highlight market shares held by mobile operators among the multicultural audiences in the UK, Germany, Italy, Spain & France 2015. [su_custom_gallery source=”media: 8573,8572,8571,8570,8569,8568″] Who are actually the favorite mobile network providers?   1. United Kingdom  Sources: Joinville multicultural marketing campaigns data & other 3rd party data from DSP’s Data Sample:…
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September 22, 2015 0

Recap of Dmexco 2015: The Digital Marketing Mecca!

This week went by quickly, and oh what a week it was! Joinville flew out to Cologne earlier this week to attend Dmexco 2015. With roughly 43,000 visitors, Cologne was most definitely the mecca of digital advertising this week. That is not including the 881 exhibitors and 500 speakers that were in attendance as well,…
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September 18, 2015 0

STHLM Tech Fest recap

As fall approaches, so does the plethora of awesome events around the world regarding digital marketing, programmatic, multicultural but also startups. In order to ring in the beginning of what will be a very eventful month (pun intended… sort of), yesterday we attended the second annual STHLM Tech Fest! STHLM Tech Fest invites in all…
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September 3, 2015 0

10 Brilliant Multicultural Marketing Presentations That Will Help You Understand Niche Marketing

So yeah. You’ve heard about multicultural marketing but kind of never realized the potential, right? That’s why your hard-working amigos at Joinville has compiled the best multicultural marketing presentations on Slideshare on hispanic, multicultural, ethnic, cultural and diversity marketing. (There is a lot more naming we could have used but this blog post will not…
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September 1, 2015 0