Month: October 2015

Data-driven advertising

4 Tips You As A CMO Should Follow

The Chief Marketing Officer has always been an important role in a company, managing corporate approaches to advertising, budgeting marketing income, performing pricing and market research exercises, and monitoring analytics. In recent years, the CMO position has changed radically as marketing approaches have transitioned from traditional to digital strategies, forcing new and untested tactics. Managing…
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October 29, 2015 0

Halloween: Culture, Not A Costume

Halloween is nearly upon us, and with it must come some spine-tingling festivities. While trick-or-treating or bobbing for apples is as far as most people are willing to go to get into the festive spirit, some take things a bit too far by posing as members of ethnic minorities, and behaving in a stereotypical way…
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October 28, 2015 0

The 411 On Native Advertising

Are you looking for a more effective way to reach new customers and solidify your relationships with your existing customer base? Do you want a marketing tool that works well on PCs, tablets and mobile devices? If so, it’s time that you consider native advertising. What is native advertising? Native advertising seeks to blend the…
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October 27, 2015 0

Using the term Ethnic VS Multicultural marketing

An increase in the number of multicultural populations has revolutionized the manner in which brand marketing campaigns are conducted, highlighting the importance of multicultural marketing. In the world of marketing professionals, the use of multicultural is more preferable in comparison to ethnic. For instance, the Association of National Advertisers (ANA) holds annual Multicultural Excellence Awards…
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October 26, 2015 0

3 Things Big Brands Can Learn From Target Going Gender Neutral

Social media is an important digital marketing tool, bringing companies and consumers together in a previously unforeseen way. Millions of consumers reach out to big corporations through social media through posts, Tweets, and comments on a daily basis, many of which go ignored. Except, of course, when they don’t. When Target caught wind of a…
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October 21, 2015 0

H&M & Sephora: Doing Diversity Right!

Recently, multicultural marketing has come in to play and open up their product range to women of color, bravo! In this day and age, opening up your product range in something as hands on as the beauty industry is crucial. For the longest time, beauty companies have catered mostly to caucasian women and the western…
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October 15, 2015 0

5 Ways to Avoid Negative Stereotypes in Multicultural Marketing

Multicultural consumers has over the time proven to be successful within marketing and advertising. That is mainly because focusing on multicultural marketing efforts is beneficial due to the diverse and lucrative audiences who are proud and respects their cultural activities and practices. For advertising agencies or marketing departments to successfully increase their market share, they should try as…
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October 14, 2015 0

Joinville Expands Its UK Private Marketplace Inventory With Ethnic PMPs

Joinville Expands Its Vertical Private Marketplace Inventory with Ethnic Private MarketPlaces Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering ethnic programmatic advertising solutions, today announced they are launching several new UK private marketplace (PMPs) with ethnic ad inventory. Brand advertisers interested in reaching UK African, UK Chinese, Filipino, Persian and Arabic-speaking audiences will be…
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October 6, 2015 0

Joinville Lanserar Mångkulturella Marknadsplatser För Programmatic-köp

Stockholm,  2 oktober 2015: Joinville, en svensk startup specialiserad på mångkulturell digital marknadsföring, lanserar mångkulturella marknadsplatser (PMP:er) för automatiserade köp inom programmatic. Annonsörer intresserade av att nå mångkulturella segment med folk som talar ett annat språk än svenska kan nu köpa dessa målgrupper direkt via privata marknadsplatser (Private MarketPlaces – PMPs) hos Joinville. Annonsören köper…
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October 2, 2015 0