Month: November 2015

Data-driven advertising

Top 3 Reasons Why eSports Marketing Will Overtake Super Bowl Ads

Videogaming has officially graduated from nerd status into the big leagues of cool kid popularity and big brands are beginning to leverage its notoriety with eSports marketing. Many people don’t understand eSports or the mass appeal, and that’s understandable. If you do not enjoy gaming, it’s difficult to relate to a bunch of guys sitting…
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November 26, 2015 0

Google Announces New Programmatic Support for Native Advertising

Web advertising comes in many forms. While some are obvious, others are hiding in plain sight in hopes of luring in readers and ultimately converting leads. This is especially true of native advertising, a popular strategy that allows web marketers to plant marketing material masquerading as web content in a way that is subtle and…
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November 25, 2015 0

Connect With The Swedish Online Community @ Internet Dagarna

When it comes to connecting with Sweden’s growing online community, there’s no better event than Internet Dagarna, otherwise known as Internet Days. This action-packed two-day event is a must-do for anyone who wants to learn more about how Scandinavians work with the Internet in various ways. About Internet Dagarna Internet Dagarna was founded in 2009 by the Internet…
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November 23, 2015 0

5 Marketing Lessons That Can Be Learned From Star Wars

Marketing is a tricky profession. Even the best marketers often have difficulty making a product or service resonate with customers for more than a few days at most. Good marketing is one part product, one part marketing campaign, and quite honestly, one part luck. But just because there is no sure thing in the field,…
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November 20, 2015 0

10 Out of 100+ Things To Learn From Our New eBook

We have collected some of the most read global guides to country-specific online advertising markets form out blog at Joinville. We figured it could be neat to have them packaged into one file at your disposal! The following are the top 10 reasons you should download our free eBook (truth be told there are probably…
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November 16, 2015 0

The Ultimate Cheat Sheet For Black Friday 2015

The most wonderful time of the year might be right around the corner (unless you actually work in retail and if so, I am sorry), but there’s still one sizable bridge for marketers to cross: Black Friday. A long-standing tradition for fanatical shoppers, Black Friday marks the official kick-off of the winter holiday season, complete…
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November 13, 2015 0

5 Innovative Startups Taking Slush 2015 by Storm

Slush 2015 Tens of thousands of prolific entrepreneurs, each dissatisfied with the status quo in their own ways, converged on Helsinki this week. Some have hopes of garnering the financial support needed to deliver their start up past the tipping point, some to invest in a collection of the world’s most brilliant minds, and some…
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November 12, 2015 0

You’ll Never Believe Why We Keep Falling For Viral Marketing

It’s happened to everyone: you’re scrolling down your social media feed, browsing status updates and images posted by your friends, only to notice a compelling headline implying something shocking about a favorite celeb or political candidate. Your curiosity piqued, you click on the article and begin to read, only to realize that there is absolutely…
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November 11, 2015 0

TubeMogul’s Programmatic Video Ads Transform AdTech

From its conceptualization in 2007, TubeMogul began as a video distribution tool for content creators and, over the years, has evolved into a brand advertiser with proprietary analytics tools designed to enable brands to develop sophisticated programmatic ad campaigns. By leveraging the power of the twentieth century living room audience and modernizing it for consumption…
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November 10, 2015 0

5 Tips for Performing Effective Multicultural Marketing Research

Postponing or avoiding the demographic population shifts that are occurring within consumer markets is a big mistake for corporate marketers who wish to capitalize on the rapidly growing multicultural market segments. Businesses that effectively market to various multicultural demographics will capitalize on the missed opportunities of their counterparts in the competitive economic climate. If your…
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November 3, 2015 0