Month: December 2015

Data-driven advertising

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent years has been to address this reality by starting holiday…
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December 18, 2015 0

Niche Audiences On The Rise: Latino Muslims

Latino Muslims Have Increasing Impact on International Marketing and Business  In nations like the United States where Latinos now make up the largest minority group, watch groups like are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in Latinos converting to Islam can be seen in other predominantly Christian…
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December 17, 2015 0

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations for its white savior-like undertone, but also by the Mexican government itself. The Mexican…
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December 14, 2015 0

African American Hair Care Industry Is Shifting, But Still Growing

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care market is one such niche product category. Despite a huge shift in African American hair care, including the Natural Hair Movement, sales of hair care products to African Americans reached $774 million in 2014, showing a 12…
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December 8, 2015 0

5 Ways to Maximize Your Revenue With Your Ad Spaces

Not having much luck with your ad spaces? Looking for ways to increase revenue? Whether you’re placing ads on your website for a little extra pocket money or to achieve an upstream of residual income, we’re going to provide you with 5 tips to maximize the chances of successful results. When monetizing ad space, you…
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December 7, 2015 0

Why KFC Christmas in Tokyo is a Really, Really Big Thing

What’s on your Christmas menu this year? Perhaps a nice big hunk of prime rib, a clove-studded ham, or if you’re the non-traditional type, maybe Chinese takeout? That is, of course, unless you’re in Tokyo, where chances are good you’ll be feasting on KFC. That’s right – good old American Kentucky Fried Chicken, first hawked…
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December 3, 2015 0

The Future of Multicultural Advertising with the CEO of Joinville

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic Earlier this week, Thalamus sat down with our CEO Niklas Nikolaidis to get a more in depth understand on what we at Joinville do, but more importantly what the future holds within the Multicultural Advertising. In addition to this, also discussed is the great potential…
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December 3, 2015 0