Omnichannel Multicultural Marketing Platform
Over 1 000 campaigns delivered. We combine programmatic buying with direct site buys for granular and effective multicultural ad campaign optimization.
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Some recent writings of ours
Looking Beyond Cultural Festivals in Ethnic Marketing
In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese
The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent
The South Asian and Chinese populations are more or less booming today, and is growing at such a rapid pace that they are a niche audience that marketers and brands in Canada can not afford to miss out on. Some brands have already taken noticed
Long before there was Google, there was retail.
For everyone, except the die-hard Game of Thrones fans, winter is definitely o.v.e.r and Spring and Summer is coming. This is good news for the retail sector where customers will be coming to the stores en masse.
Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver.
See below for
At Joinville we can help you targeting the right audience based on demographics, interest and many more parameters. In the spirit of the holidays, we have an exclusive offer for you! Start your Ramadan campaign with us and receive a 33% discount.
Ramadan is the most
The Swedish retail and food industries are revving up their marketing strategies for Ramdan 2016.
450 000 Swedes have their roots in Islamic countries, and 150 000 to 200 000 of these Swedes participate in one of the biggest muslim holidays; Ramadan. This year, the
At Joinville, we are very happy to provide our services to an array of clients varying in country, targeting, as well as industry. Both old and new clients are just as important to us. That being said, we decided to put the spotlight on some of
ASDA is one of the world’s biggest retailers and are based in the UK with 525 stores and over 175,000 employees with a total of 1 billion in revenue in 2015. ASDA has a reputation for being one of the friendliest in the industry, as
The most important ethnic holiday of the year for Muslims – Ramadan! For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2016 (June 6 – July 5th) with you. This infographic would show you the
Some of the global brands we work withRead More