Multicultural programmatic advertising

Display, mobile, video, native and social media through a multicultural lens

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Omnichannel Multicultural Marketing Platform

We power multicultural campaigns for forward-thinking brands

Multicultural Programmatic Targeting

Granular targeting with maximum, programmatic reach

3rd Party Ethnic Data

We pinpoint the multicultural data suitable for your digital campaing

True Omnichannel Reach

We power multicultural campaigns on display, preroll, mobile, native and social media channels

Over 1 000 Campaigns Delivered

Across North America, Europe and Asia for global clients


Reach the largest multicultural audience online and on mobile

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South Asians

Online savvy and growing quickly in the US and Europe as an attractive target group

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Asian Americans

High income levels and technically advanced - digital and academic

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About Joinville

Over 1 000 campaigns delivered. We combine programmatic buying with direct site buys for granular and effective multicultural ad campaign optimization.

Omnichannel Multicultural Marketing Platform

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Latest News

Some recent writings of ours

ethnic culture

Multicultural Blog, Multicultural Marketing, Research

Looking Beyond Cultural Festivals in Ethnic Marketing

Posted By Rohit Chattopadhyay

Looking Beyond Cultural Festivals in Ethnic Marketing
In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese

latino consumer, latina consumer, latino, hispanic, hispanic consumers, multicultural audiences, multicultural marketing, niche audiences, niche marketing, programmatic, adtech, shopping, business, ecommerce

Multicultural Marketing

The Economic Power of Hispanic Consumers

Posted By Stephanie Lindgren

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent

chinese canadian, chinatown canada, niche audiences, canada marketing, marketing asians, asians in canada

Multicultural Marketing

Chinese and South Asian Marketing in Canada

Posted By Stephanie Lindgren

The South Asian and Chinese populations are more or less booming today, and is growing at such a rapid pace that they are a niche audience that marketers and brands in Canada can not afford to miss out on. Some brands have already taken noticed

target mobile users

Online Marketing

Target Mobile Customers In And Around Retail Chains

Posted By Niklas Nikolaidis

Long before there was Google, there was retail.
For everyone, except the die-hard Game of Thrones fans, winter is definitely o.v.e.r and Spring and Summer is coming. This is good news for the retail sector where customers will be coming to the stores en masse.

native language

Multicultural Marketing, Research

Bilingualism and the Emotional Intensity of Advertising Language

Posted By Niklas Nikolaidis

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver.
See below for


Multicultural Marketing, Uncategorized

Joinville Promotion: 33% Discount on your Ramadan campaign

Posted By Stephanie Lindgren

At Joinville we can help you targeting the right audience based on demographics, interest and many more parameters. In the spirit of the holidays, we have an exclusive offer for you! Start your Ramadan campaign with us and receive a 33% discount.
Ramadan is the most

ramadan 2016, swedish ramadan, ramadan in sweden, ramadan, ramadan in europe, marketing, ramadan marketing

Multicultural Marketing

Ramadan 2016 in Sweden

Posted By Stephanie Lindgren

The Swedish retail and food industries are revving up their marketing strategies for Ramdan 2016. 
450 000 Swedes have their roots in Islamic countries, and 150 000 to 200 000 of these Swedes participate in one of the biggest muslim holidays; Ramadan. This year, the

marketing clients


Clients of the Month

Posted By Stephanie Lindgren

At Joinville, we are very happy to provide our services to an array of clients varying in country, targeting, as well as industry. Both old and new clients are just as important to us. That being said, we decided to put the spotlight on some of

ramadan, ramadan 2016, multicultural, multicultural marketing, advertising, cultural, infographic, islam, muslim, celebration, fasting, eid, asda, commerce, business, wal-mart, asda ramadan

Case Study

ASDA reached UK Muslims for Ramadan with Joinville Display

Posted By Stephanie Lindgren

ASDA is one of the world’s biggest retailers and are based in the UK with 525 stores and over 175,000 employees with a total of 1 billion in revenue in 2015. ASDA has a reputation for being one of the friendliest in the industry, as

ramadan, ramadan 2016, multicultural, multicultural marketing, advertising, cultural, infographic, islam, muslim, celebration, fasting, eid


Ramadan 2016 [Infographic]

Posted By Stephanie Lindgren

Ramadan 2016
The most important ethnic holiday of the year for Muslims – Ramadan! For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2016 (June 6 – July 5th) with you. This infographic would show you the

Some of the global brands we work with

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