Blog Posts

Weekly Tip
Where to start with online advertising?

Where to start with niche online advertising

For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading […]

Weekly Tip
Joinville's Online Advertising Glossary

The Most Complete Online Advertising Glossary You Will Ever Find

In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. […]

The Scandinavian Advertising Market Infographic

Infographic: The Scandinavian Advertising Market

Scandinavian countries are often associated with meatballs, cinnamon rolls, Vikings and trolls. It’s great, but they also should know that […]

Weekly Tip

Weekly Tip: Intro to Bid Adjustments

Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic […]


Multicultural Marketing Industry Survey 2014!

LATEST UPDATE: Read all about the survey results and download the PDF report right here! UPDATE: The survey is now […]

Weekly Tip

Weekly Tip: A look Into The Future of Mobile Advertising

There are speculations on development of online marketing and its future trends. However, one thing about the future is clear […]

Weekly Tip

Weekly Tip: Ethnic Holidays – An Important Part of Multicultural Marketing

In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers […]


Multicultural Holiday Infographic: Traditional New Year in Thailand – Songkran festival

Arguably the world’s biggest water fight will take place this weekend/beginning of next week in Thailand to celebrate New Year. […]

Weekly Tip
When to translate ads?

Weekly Tip: Why and When to Translate Ads?

Multicultural marketers often ask whether translating creatives is necessary. In reality, it isn’t only about translating ads; this is about […]