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Author: Dana Icikzone

Where to start with online advertising?

Weekly Tip

Where to start with niche online advertising

Posted By Dana Icikzone

For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading information about niche audiences can help you understand customs, interests and even media habits of different audiences. Exploring your audience is extremely important if you

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Joinville's Online Advertising Glossary

Weekly Tip

The Most Complete Online Advertising Glossary You Will Ever Find

Posted By Dana Icikzone

In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. These terms are useful to beginners but also savvy marketers in refreshing their knowledge of different terms.
But there are a hell of a

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The Scandinavian Advertising Market Infographic

Infographic

Infographic: The Scandinavian Advertising Market

Posted By Dana Icikzone

Scandinavian countries are often associated with meatballs, cinnamon rolls, Vikings and trolls. It’s great, but they also should know that Norway, Sweden and Denmark are on the top of the world’s most wired countries’ list with the better purchasing power of the population, which makes

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rtb-online-markeeting

Weekly Tip

Weekly Tip: Intro to Bid Adjustments

Posted By Dana Icikzone

Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic online advertising campaigns requires knowledge about core ideas of the ad trading process and optimisation system capabilities. Joinville would therefore like to present some of

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industry-survey

Research

Multicultural Marketing Industry Survey 2014!

Posted By Dana Icikzone

LATEST UPDATE: Read all about the survey results and download the PDF report right here!
UPDATE: The survey is now closed for new entries, we’ll be publishing the results soon. Check the blog again later!
Joinville is right now running the multicultural marketing industry’s first

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mobile-advertising-compressor

Weekly Tip

Weekly Tip: A look Into The Future of Mobile Advertising

Posted By Dana Icikzone

There are speculations on development of online marketing and its future trends. However, one thing about the future is clear – there will be significant mobile advertising growth. So, don’t miss out on upcoming mobile developments!
Mobile technology has been greatly developed in passed years

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ethnic-holiday-india-compressor

Weekly Tip

Weekly Tip: Ethnic Holidays – An Important Part of Multicultural Marketing

Posted By Dana Icikzone

In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers understand and take into consideration various cultural elements and traditions such as habits, language use, specific interests, celebrations, holidays, and so on. Interest in the

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thai-songkran-festival

Infographic

Multicultural Holiday Infographic: Traditional New Year in Thailand – Songkran festival

Posted By Dana Icikzone

Arguably the world’s biggest water fight will take place this weekend/beginning of next week in Thailand to celebrate New Year.
During three public holidays, April 13, 14 and 15 (although often celebrating the whole week) Thailand turns into a huge party with many traditional activities,

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When to translate ads?

Weekly Tip

Weekly Tip: Why and When to Translate Ads?

Posted By Dana Icikzone

Multicultural marketers often ask whether translating creatives is necessary. In reality, it isn’t only about translating ads; this is about understanding the whole ethnic customer experience. And therefore whether translation is needed depends on many factors: geo-market and audience specifics, such as how integrated the

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