For a good while we have been publishing articles, case studies and infographics about various ethnic groups and markets. Reading information about niche audiences can help you understand customs, interests and even media habits of different audiences. Exploring your audience is extremely important if youRead More
In the fast evolving digital marketing world, specializing professionals should know many terms related to online advertising and programmatic trading. These terms are useful to beginners but also savvy marketers in refreshing their knowledge of different terms.
But there are a hell of a
Scandinavian countries are often associated with meatballs, cinnamon rolls, Vikings and trolls. It’s great, but they also should know that Norway, Sweden and Denmark are on the top of the world’s most wired countries’ list with the better purchasing power of the population, which makesRead More
Whether you are an Ad Operations Specialist, Campaign Planner in an agency or an “in-house” Marketing Manager, working on programmatic online advertising campaigns requires knowledge about core ideas of the ad trading process and optimisation system capabilities. Joinville would therefore like to present some ofRead More
LATEST UPDATE: Read all about the survey results and download the PDF report right here!
UPDATE: The survey is now closed for new entries, we’ll be publishing the results soon. Check the blog again later!
Joinville is right now running the multicultural marketing industry’s first
There are speculations on development of online marketing and its future trends. However, one thing about the future is clear – there will be significant mobile advertising growth. So, don’t miss out on upcoming mobile developments!
Mobile technology has been greatly developed in passed years
In multicultural marketing, working with ethnic groups requires knowledge about culture and precision in planning. It is important that marketers understand and take into consideration various cultural elements and traditions such as habits, language use, specific interests, celebrations, holidays, and so on. Interest in theRead More
Arguably the world’s biggest water fight will take place this weekend/beginning of next week in Thailand to celebrate New Year.
During three public holidays, April 13, 14 and 15 (although often celebrating the whole week) Thailand turns into a huge party with many traditional activities,
Multicultural marketers often ask whether translating creatives is necessary. In reality, it isn’t only about translating ads; this is about understanding the whole ethnic customer experience. And therefore whether translation is needed depends on many factors: geo-market and audience specifics, such as how integrated theRead More