We started building Joinville’s Multicultural Publisher Network in 2014 and after working with global publishers for quite a while now, we constantly get similar questions from our publishers about “How can we increase our ad revenue?” As we all know, almost all publishers are dependentRead More
Get ready for Chinese New Year Marketing: Joinville Launches China Premium Inventories, Cooperating with AdChina
Just in littler over half a month comes the Chinese New Year 2015 and many global brands already planned their marketing campaigns to make use of this multicultural holiday, raising the brand awareness to Chinese audiences and generating more sales. For example, as China is becoming its mostRead More
In our previous blog we discussed the third most valuable film industry in the world – The Nollywood film industry. Today we will talk about another well-known world film centre: Bollywood, the largest film industry right after Hollywood. Bollywood represents the huge Hindi language film industry,Read More
Happy New Year! The Joinville team hopes you all had a great holiday season and we wish you all the best in 2015!
2014 was a game changing year in many terms, such as the US dollar which got stronger while the oil price fell;
Last week, Joinville team was invited to attend one of the most popular digital advertising events in the Nordics: “All You Need to Know about Programmatic across the Nordics” which took place at the Bianchi Café & Cycles in Stockholm, hosted by AdForm.
AdForm has gathered some
On October 21-22, 2014 the Joinville team attended one of the biggest digital advertising events in Europe, Ad:Tech London, where many ad tech vendors, advertisers, agencies, ad networks and so on gathered and where industry leaders gave speeches about the latest and upcoming trends ofRead More
In Asia, China already replaced Japan as the No.1 country in terms of digital ad spend several years ago and the importance of the Chinese online advertising market keeps increasing. Last month the biggest IPO ever in the United States were done by the Chinese InternetRead More
The most important ethnic holiday of the year for Muslims – Ramadan already started last weekend (June 29th, 2014 in Saudi Arabia, starting dates vary in different countries). For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic:Read More
In our previous weekly tip, we discussed the best metrics to evaluate digital marketing campaign performance. Now we summarise the blog article into an infographic for you to grasp the major points quicker. Enjoy and welcome to subscribe our digital marketing blog as well!Read More