Author: Niklas Nikolaidis

Data-driven advertising

Target Canadian Mobile Customers In And Around Retail Chains

Long before there was Google in Canada, there was retail. For everyone, except the die-hard Game of Thrones fans, winter is definitely o.v.e.r and Spring and Summer is coming. This is good news for the Canadian retail sector where customers will be coming to the stores en masse. No matter the reason, when buying a…
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May 2, 2016 0

Target Mobile Customers In And Around Retail Chains

Long before there was Google, there was retail. For everyone, except the die-hard Game of Thrones fans, winter is definitely o.v.e.r and Spring and Summer is coming. This is good news for the retail sector where customers will be coming to the stores en masse. No matter the reason, when buying a new dress for…
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May 2, 2016 0

Bilingualism and the Emotional Intensity of Advertising Language

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver. See below for the presentation and the full PDF can be downloaded here.


April 28, 2016 0

Joinville lanserar nischad plattform för vertikala annonsörer

Stockholm, 9 februari 2016: Joinville, en svensk startup specialiserad på vertikal digital marknadsföring, lanserar Mundo – en riktad annonsplattform för annonsörer som vill nå nischade målgrupper. Marknadsförare intresserade av att nå mångkulturella segment (med folk som talar ett annat språk än svenska) eller som vill nå smalare, vertikala målgrupper som gamers, sport- och musikfans kan…
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February 8, 2016 0

Mundo – Global Users Map

Product Updates – Mundo Has Arrived! After over a year of planning, building, mapping, deploying and iterating, we finally launched our latest product last week – the vertical advertising platform Mundo. We are slowly onboarding more users (we started by inviting some partners, friends and even family members to start testing) to it as we…
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November 2, 2015 0

Joinville Expands Its UK Private Marketplace Inventory With Ethnic PMPs

Joinville Expands Its Vertical Private Marketplace Inventory with Ethnic Private MarketPlaces Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering ethnic programmatic advertising solutions, today announced they are launching several new UK private marketplace (PMPs) with ethnic ad inventory. Brand advertisers interested in reaching UK African, UK Chinese, Filipino, Persian and Arabic-speaking audiences will be…
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October 6, 2015 0

Joinville Lanserar Mångkulturella Marknadsplatser För Programmatic-köp

Stockholm,  2 oktober 2015: Joinville, en svensk startup specialiserad på mångkulturell digital marknadsföring, lanserar mångkulturella marknadsplatser (PMP:er) för automatiserade köp inom programmatic. Annonsörer intresserade av att nå mångkulturella segment med folk som talar ett annat språk än svenska kan nu köpa dessa målgrupper direkt via privata marknadsplatser (Private MarketPlaces – PMPs) hos Joinville. Annonsören köper…
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October 2, 2015 0

10 Brilliant Multicultural Marketing Presentations That Will Help You Understand Niche Marketing

So yeah. You’ve heard about multicultural marketing but kind of never realized the potential, right? That’s why your hard-working amigos at Joinville has compiled the best multicultural marketing presentations on Slideshare on hispanic, multicultural, ethnic, cultural and diversity marketing. (There is a lot more naming we could have used but this blog post will not…
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September 1, 2015 0

Joinville Expands Its Vertical Private Marketplace Inventory with Multicultural PMPs

Joinville Expands Its Vertical Private Marketplace Inventory with Multicultural PMPs Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering multicultural programmatic advertising solutions, today announced they are launching several new private marketplaces (PMPs) with multicultural ad inventory. Brand advertisers interested in reaching US Hispanics, Asian American, African, US Chinese, Filipino, Persian and…
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June 16, 2015 0

Stuff we like… Programmatic & RTB explained

At Joinville, we are so deep into programmatic advertising that we sometimes forget it’s a pretty complex area. IAB has made a great explainer video worth checking out if you feel acronyms like RTB, PMP and DSP are too many to keep track of. Watch the video below or visit IAB’s website for more information…
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January 21, 2015 0