Author: Stephanie Lindgren

Data-driven advertising

Clinique Finds Arabic-Speaking Women In The UK Through The Joinville Display Trading Desk

Targeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites. Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now sold in more then 139 countries and territories. Clinique offers products for men and…
Read more


February 5, 2016 0

MasterCard reaches clients in the Middle East with Joinville Display

Launching their dining concept, Just Dine, in the Middle East, MasterCard was looking for channels to introduce the concept to the larger Middle Eastern audiences. Just Dine gives the customers discounts at many national restaurants and they can earn rewards as they eat at one of the restaurants. MasterCard Worldwide, is one of the largest…
Read more


February 5, 2016 0

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and expertise in multicultural marketing, running a campaign that targeted mobile users. Rebtel Group is…
Read more


February 5, 2016 0

3 Powerful Multicultural Marketing Trends for 2017

Every year, we start off by looking at multicultural marketing trends around the globe. We have already discussed how major brands are falling short of engaging multicultural consumers with marketing campaigns that are simply not trustworthy nor authentic. As instruments were tuned for the playing of Auld Lang Syne, 2017 promises to bring additional challenges…
Read more


January 4, 2016 0

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent years has been to address this reality by starting holiday…
Read more


December 18, 2015 0

Niche Audiences On The Rise: Latino Muslims

Latino Muslims Have Increasing Impact on International Marketing and Business  In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in Latinos converting to Islam can be seen in other predominantly Christian…
Read more


December 17, 2015 0

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations for its white savior-like undertone, but also by the Mexican government itself. The Mexican…
Read more


December 14, 2015 0

African American Hair Care Industry Is Shifting, But Still Growing

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care market is one such niche product category. Despite a huge shift in African American hair care, including the Natural Hair Movement, sales of hair care products to African Americans reached $774 million in 2014, showing a 12…
Read more


December 8, 2015 0

5 Ways to Maximize Your Revenue With Your Ad Spaces

Not having much luck with your ad spaces? Looking for ways to increase revenue? Whether you’re placing ads on your website for a little extra pocket money or to achieve an upstream of residual income, we’re going to provide you with 5 tips to maximize the chances of successful results. When monetizing ad space, you…
Read more


December 7, 2015 0

Why KFC Christmas in Tokyo is a Really, Really Big Thing

What’s on your Christmas menu this year? Perhaps a nice big hunk of prime rib, a clove-studded ham, or if you’re the non-traditional type, maybe Chinese takeout? That is, of course, unless you’re in Tokyo, where chances are good you’ll be feasting on KFC. That’s right – good old American Kentucky Fried Chicken, first hawked…
Read more


December 3, 2015 0