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Author: Stephanie Lindgren

clinique, marketing, advertising, multicultural, ad tech, ads, arabic, arabic women, united kingdom

Case Study

Clinique Finds Arabic-Speaking Women In The UK Through The Joinville Display Trading Desk

Posted By Stephanie Lindgren

Targeted lifestyle ads from Clinique reaches Arabic-speaking women on lifestyle sites.
Clinique was introduced in 1968 after an article in US Vogue which discussed whether great skin can actually be achieved through a proper skin care regime. Their products are now

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master card, mastercard, credit cards, marketing, advertising, multicultural, middleeast, middle east, joinville, display, display ads, display advertising, arabic, australia,

Case Study

MasterCard reaches clients in the Middle East with Joinville Display

Posted By Stephanie Lindgren

Launching their dining concept, Just Dine, in the Middle East, MasterCard was looking for channels to introduce the concept to the larger Middle Eastern audiences. Just Dine gives the customers discounts at many national restaurants and they can earn rewards as

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rebtel, case study, casestudy, marketing, advertising, multicultural marketing, multicultural

Case Study

Rebtel Explores The Migrant Market Successfully Launching Mobile Campaign

Posted By Stephanie Lindgren

Based on its nature to connect the world, telecom companies are likely to achieve impressive ROI from their global ethnic marketing campaigns. Rebtel connected with Joinville to target migrant customers in the US, UK, France and Canada using Joinville’s platform and

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relationships

Multicultural Blog

3 Powerful Multicultural Marketing Trends for 2017

Posted By Stephanie Lindgren

Every year, we start off by looking at multicultural marketing trends around the globe. We have already discussed how major brands are falling short of engaging multicultural consumers with marketing campaigns that are simply not trustworthy nor authentic. As instruments were tuned for the playing

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latino consumer, latina consumer, latino, hispanic, hispanic consumers, multicultural audiences, multicultural marketing, niche audiences, niche marketing, programmatic, adtech, shopping, business, ecommerce

Multicultural Marketing

The Economic Power of Hispanic Consumers

Posted By Stephanie Lindgren

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent

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muslim, christian, catholic, islam, religion, marketing, latinos, latinas, latino muslims, latino islam, islam latino, muslim latino, cultural, culture, multicultural, multicultural marketing, mexican muslims, spanish muslims, advertising,

Multicultural Marketing

Niche Audiences On The Rise: Latino Muslims

Posted By Stephanie Lindgren

Latino Muslims Have Increasing Impact on International Marketing and Business 

In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in

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alamy, coca cola, coca cola mexico, coca-cola ad, coca cola advertisement, marketing, advertising, multicultural, Totontepec, mixe

Global Marketing

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Posted By Stephanie Lindgren

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations

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africanamericanhair

Multicultural Marketing

African American Hair Care Industry Is Shifting, But Still Growing

Posted By Stephanie Lindgren

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care market is one such niche product category. Despite a huge shift in African American hair care, including the Natural Hair Movement,

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adspace, ad space, adtech, advertising, marketing, programmatic, rtb, marketing tips, website ads, advertisements, commercials, ctr

Ad Ops

5 Ways to Maximize Your Revenue With Your Ad Spaces

Posted By Stephanie Lindgren

Not having much luck with your ad spaces? Looking for ways to increase revenue? Whether you’re placing ads on your website for a little extra pocket money or to achieve an upstream of residual income, we’re going to provide you with 5 tips to maximize

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