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Author: Stephanie Lindgren

Chris Gladis, mshade flickr, kfc, kfc japan, kfc tokyo, kfc christmas, kfc christmas japan, kfc christmas tokyo, kentucky fried chicken, japan, culture, food, japanese food, christmas, christmas food, christmas japan, christmas tokyo, fast food

Global Marketing

Why KFC Christmas in Tokyo is a Really, Really Big Thing

Posted By Stephanie Lindgren

What’s on your Christmas menu this year? Perhaps a nice big hunk of prime rib, a clove-studded ham, or if you’re the non-traditional type, maybe Chinese takeout? That is, of course, unless you’re in Tokyo, where chances are good you’ll be feasting on KFC.
That’s

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joinville, joinville sweden, thalamus, interview, programmatic, rtb, ad ops, marketing, marketing tips, advertising, ad tech, multicultural, multicultural audiences, niche marketing, niche audiences

Industry Interview

The Future of Multicultural Advertising with the CEO of Joinville

Posted By Stephanie Lindgren

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic
Earlier this week, Thalamus sat down with our CEO Niklas Nikolaidis to get a more in depth understand on what we at Joinville do, but more importantly what the future holds within the Multicultural Advertising.

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esports, esports marketing, branding, razer, logitech, sk1, sk telecom, razer, team yp, dota 2, league of legends, super smash bros, street fighter, capcom, nintendo, dreamhack, esport branding, esports advertising, esport branding

Online Marketing

Top 3 Reasons Why eSports Marketing Will Overtake Super Bowl Ads

Posted By Stephanie Lindgren

Videogaming has officially graduated from nerd status into the big leagues of cool kid popularity and big brands are beginning to leverage its notoriety with eSports marketing. Many people don’t understand eSports or the mass appeal, and that’s understandable. If you do not enjoy gaming,

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google, google search, google ad exchange, adx, adtech, rtb, real time bidding, programmatic, native ads, native advertising, marketing, business

Online Marketing

Google Announces New Programmatic Support for Native Advertising

Posted By Stephanie Lindgren

Web advertising comes in many forms. While some are obvious, others are hiding in plain sight in hopes of luring in readers and ultimately converting leads. This is especially true of native advertising, a popular strategy that allows web marketers to plant marketing material masquerading

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internet dagarna, internetdagarna, internet dagarna 2015, internet 2015, sthlmtech, sthlm tech, sthlm startups, internet, stockholm waterfront, Ethan Zuckerman, Civic Media, Kathryn Parsons, Decoded, Daniel Sinker, Knight-Mozilla. OpenNews)

Online Marketing

Connect With The Swedish Online Community @ Internet Dagarna

Posted By Stephanie Lindgren

When it comes to connecting with Sweden’s growing online community, there’s no better event than Internet Dagarna, otherwise known as Internet Days. This action-packed two-day event is a must-do for anyone who wants to learn more about how Scandinavians work with the Internet in various ways.
About

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star wars, george lucas, lucasfilms, star wars marketing, marketing, advertising, marketing tips

Global Marketing

5 Marketing Lessons That Can Be Learned From Star Wars

Posted By Stephanie Lindgren

Marketing is a tricky profession. Even the best marketers often have difficulty making a product or service resonate with customers for more than a few days at most. Good marketing is one part product, one part marketing campaign, and quite honestly, one part luck. But

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ebook, marketing, advertising, multicultural marketing, free ebook, freebie, marketing tips, multicultural, campaigns, adtech

Multicultural Marketing

10 Out of 100+ Things To Learn From Our New eBook

Posted By Stephanie Lindgren

We have collected some of the most read global guides to country-specific online advertising markets form out blog at Joinville. We figured it could be neat to have them packaged into one file at your disposal! The following are the top 10 reasons you should

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advertising, marketing, black friday, cheat sheet, ecommerce, digital marketing, learning

Multicultural Marketing

The Ultimate Cheat Sheet For Black Friday 2015

Posted By Stephanie Lindgren

The most wonderful time of the year might be right around the corner (unless you actually work in retail and if so, I am sorry), but there’s still one sizable bridge for marketers to cross: Black Friday. A long-standing tradition for fanatical shoppers, Black Friday

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Sami Välikangas, slush, slush 2015, slush helsinki, startups, startup, advertising, marketing, tech, entrepenurship

Startup News

5 Innovative Startups Taking Slush 2015 by Storm

Posted By Stephanie Lindgren

Slush 2015
Tens of thousands of prolific entrepreneurs, each dissatisfied with the status quo in their own ways, converged on Helsinki this week. Some have hopes of garnering the financial support needed to deliver their start up past the tipping point, some to invest in

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