Author: Magic Man

Data-driven advertising

Top Revenue Optimization Tips: How to Maximize Your Profits with Your Ad Spaces

We started building Joinville’s Multicultural Publisher Network in 2014 and after working with global publishers for quite a while now, we constantly get similar questions from our publishers about “How can we increase our ad revenue?” As we all know, almost all publishers are dependent on advertising income so it is important to monetize your…
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June 22, 2015 0

Get ready for Chinese New Year Marketing: Joinville Launches China Premium Inventories, Cooperating with AdChina

Just in littler over half a month comes the Chinese New Year 2015 and many global brands already planned their marketing campaigns to make use of this multicultural holiday, raising the brand awareness to Chinese audiences and generating more sales. For example, as China is becoming its most important market and keep growing, Apple just released its new…
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February 10, 2015 0

Multicultural Infographic: The Insider’s Guide to Bollywood

In our previous blog we discussed the third most valuable film industry in the world – The Nollywood film industry. Today we will talk about another well-known world film centre: Bollywood, the largest film industry right after Hollywood. Bollywood represents the huge Hindi language film industry, which was worth $1.54 billion in 2013 and is estimated…
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February 3, 2015 0

Why The Chinese Digital Advertising Market is Sexy

Happy New Year! The Joinville team hopes you all had a great holiday season and we wish you all the best in 2015! 2014 was a game changing year in many terms, such as the US dollar which got stronger while the oil price fell; Russia suffered from recession along with the economic war against…
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January 6, 2015 0

Nordic Programmatic Trends 2014: Adform’s Programmatic Roadshow Stockholm Updates

Last week, Joinville team was invited to attend one of the most popular digital advertising events in the Nordics: “All You Need to Know about Programmatic across the Nordics” which took place at the Bianchi Café & Cycles in Stockholm, hosted by AdForm. AdForm has gathered some of the industry’s brightest minds to talk about Programmatic Advertising in…
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November 16, 2014 0

Digitial Advertising Trends: Ad:Tech London 2014 Updates

On October 21-22, 2014 the Joinville team attended one of the biggest digital advertising events in Europe, Ad:Tech London, where many ad tech vendors, advertisers, agencies, ad networks and so on gathered and where industry leaders gave speeches about the latest and upcoming trends of the digital advertising market. Xi’s experience on Ad:Tech London In…
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October 31, 2014 0

Best Infographic to Quickly Learn the Indonesian Online Advertising Market

In Asia, China already replaced Japan as the No.1 country in terms of digital ad spend several years ago and the importance of the Chinese online advertising market keeps increasing. Last month the biggest IPO ever in the United States were done by the Chinese Internet giant- Alibaba Group. However, would China take the lead of…
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October 4, 2014 0

Ethnic Holiday Infographic: Ramadan 2014

The most important ethnic holiday of the year for Muslims – Ramadan already started last weekend (June 29th, 2014 in Saudi Arabia, starting dates vary in different countries). For you marketers to know the basics of Ramadan quickly, we share our latest ethnic holiday infographic: Ramadan 2014 (June 29 – July 28) with you. This…
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July 4, 2014 0

Best Metrics to Evaluate Digital Campaign Performance – Marketing Infographic

In our previous weekly tip, we discussed the best metrics to evaluate digital marketing campaign performance. Now we summarise the blog article into an infographic for you to grasp the major points quicker. Enjoy and welcome to subscribe our digital marketing blog as well!

June 17, 2014 0

Weekly Tip: What are the Best Metrics to Evaluate Digital Marketing Campaign Performance?

In the digital marketing age, no marketer would dare to take the risk of ignoring the importance of metrics. As a matter of fact, metrics can help marketers measure the performance of their digital marketing campaigns, site traffics, lead generation and revenue and so on. Without using proper metrics to evaluate the performance, it is…
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June 17, 2014 0