Multicultural Marketing

Bilingualism and the Emotional Intensity of Advertising Language

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver.

See below for the presentation and the full PDF can be downloaded here.

multicultural-marketing-101
5 Things You Need To Know About Multicultural Marketing

Download our free PDF to start a smarter campaign

Written by Niklas Nikolaidis

Niklas Nikolaidis is the founder of Joinville; a trading desk and SaaS ad platform that powers digital multicultural campaigns via direct and programmatic media buying.