Multicultural Marketing Blog

Multicultural Blog
relationships

3 Powerful Multicultural Marketing Trends for 2017

Every year, we start off by looking at multicultural marketing trends around the globe. We have already discussed how major […]

Multicultural Marketing
latino consumer, latina consumer, latino, hispanic, hispanic consumers, multicultural audiences, multicultural marketing, niche audiences, niche marketing, programmatic, adtech, shopping, business, ecommerce

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a […]

Multicultural Marketing
muslim, christian, catholic, islam, religion, marketing, latinos, latinas, latino muslims, latino islam, islam latino, muslim latino, cultural, culture, multicultural, multicultural marketing, mexican muslims, spanish muslims, advertising,

Niche Audiences On The Rise: Latino Muslims

Latino Muslims Have Increasing Impact on International Marketing and Business¬† In nations like the United States where Latinos now make […]

Global Marketing
alamy, coca cola, coca cola mexico, coca-cola ad, coca cola advertisement, marketing, advertising, multicultural, Totontepec, mixe

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your […]

Multicultural Marketing
africanamericanhair

African American Hair Care Industry Is Shifting, But Still Growing

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care […]

Ad Ops
adspace, ad space, adtech, advertising, marketing, programmatic, rtb, marketing tips, website ads, advertisements, commercials, ctr

5 Ways to Maximize Your Revenue With Your Ad Spaces

Not having much luck with your ad spaces? Looking for ways to increase revenue? Whether you’re placing ads on your […]

Global Marketing
Chris Gladis, mshade flickr, kfc, kfc japan, kfc tokyo, kfc christmas, kfc christmas japan, kfc christmas tokyo, kentucky fried chicken, japan, culture, food, japanese food, christmas, christmas food, christmas japan, christmas tokyo, fast food

Why KFC Christmas in Tokyo is a Really, Really Big Thing

What’s on your Christmas menu this year? Perhaps a nice big hunk of prime rib, a clove-studded ham, or if […]

Industry Interview
joinville, joinville sweden, thalamus, interview, programmatic, rtb, ad ops, marketing, marketing tips, advertising, ad tech, multicultural, multicultural audiences, niche marketing, niche audiences

The Future of Multicultural Advertising with the CEO of Joinville

Thalamus interview Joinville CEO on reaching Multicultural Audiences through programmatic Earlier this week, Thalamus sat down with our CEO Niklas […]

Online Marketing
esports, esports marketing, branding, razer, logitech, sk1, sk telecom, razer, team yp, dota 2, league of legends, super smash bros, street fighter, capcom, nintendo, dreamhack, esport branding, esports advertising, esport branding

Top 3 Reasons Why eSports Marketing Will Overtake Super Bowl Ads

Videogaming has officially graduated from nerd status into the big leagues of cool kid popularity and big brands are beginning […]