Category: Global Marketing

Data-driven advertising

Coca-Cola Ad Offends Indigenous Mexicans With Open Your Heart Campaign

Coca-Cola is in the spotlight again, however; this time it is for a controversial advertisement used in its Open Your Heart campaign aimed at their Mexican and Latin American audience. The advertisement has been criticized not only by the Hispanic populations for its white savior-like undertone, but also by the Mexican government itself. The Mexican…
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December 14, 2015 0

Why KFC Christmas in Tokyo is a Really, Really Big Thing

What’s on your Christmas menu this year? Perhaps a nice big hunk of prime rib, a clove-studded ham, or if you’re the non-traditional type, maybe Chinese takeout? That is, of course, unless you’re in Tokyo, where chances are good you’ll be feasting on KFC. That’s right – good old American Kentucky Fried Chicken, first hawked…
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December 3, 2015 0

5 Marketing Lessons That Can Be Learned From Star Wars

Marketing is a tricky profession. Even the best marketers often have difficulty making a product or service resonate with customers for more than a few days at most. Good marketing is one part product, one part marketing campaign, and quite honestly, one part luck. But just because there is no sure thing in the field,…
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November 20, 2015 0

Mundo – Global Users Map

Product Updates – Mundo Has Arrived! After over a year of planning, building, mapping, deploying and iterating, we finally launched our latest product last week – the vertical advertising platform Mundo. We are slowly onboarding more users (we started by inviting some partners, friends and even family members to start testing) to it as we…
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November 2, 2015 0

Using the term Ethnic VS Multicultural marketing

An increase in the number of multicultural populations has revolutionized the manner in which brand marketing campaigns are conducted, highlighting the importance of multicultural marketing. In the world of marketing professionals, the use of multicultural is more preferable in comparison to ethnic. For instance, the Association of National Advertisers (ANA) holds annual Multicultural Excellence Awards…
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October 26, 2015 0

3 Things Big Brands Can Learn From Target Going Gender Neutral

Social media is an important digital marketing tool, bringing companies and consumers together in a previously unforeseen way. Millions of consumers reach out to big corporations through social media through posts, Tweets, and comments on a daily basis, many of which go ignored. Except, of course, when they don’t. When Target caught wind of a…
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October 21, 2015 0

H&M & Sephora: Doing Diversity Right!

Recently, multicultural marketing has come in to play and open up their product range to women of color, bravo! In this day and age, opening up your product range in something as hands on as the beauty industry is crucial. For the longest time, beauty companies have catered mostly to caucasian women and the western…
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October 15, 2015 0

All You Need to Know about the Latest Trends in Digital Marketing: WebIT Congress 2013

Early this month, Joinville Team went to Istanbul to attend probably the biggest Digital Marketing event of the year—The Global Webit Congress 2013. More than 8000 attendees from 103 countries gather there and many digital companies like Yandex, Spotify, VEVO, Google, Twitter, Facebook showed up and gave their insights of the trend of digital marketing…
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November 28, 2013 0