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Category: Multicultural Blog

Religious Maps of the United States – Orthodox and Muslim Distribution of US population

Multicultural Blog Multicultural Marketing

Religious Maps of the United States – Orthodox and Muslim Distribution of US population

Posted By Niklas Nikolaidis

I’m a big map lover. For (retail) marketing purposes maps can give you new insights and create content suitable for analysis and campaign tactis that lists and bullet points can’t. One interesting map for the US is this “Muslims as a percentage of all US

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Top Searches July on Yahoo! En Español

Multicultural Blog Multicultural Marketing Online Marketing Search

Top Searches July on Yahoo! En Español

Posted By Niklas Nikolaidis

The top searches on Yahoo! En Español for July were:
Entertainment

News

Sports

There’s been a lot of talk about boxing, UFC and wrestling working it’s way up as favourite sports for US Hispanics and we can clearly see where your Hispanic

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Finding The Optimal Cost-Per-Lead Is Harder Than You Think

Multicultural Blog

Finding The Optimal Cost-Per-Lead Is Harder Than You Think

Posted By Niklas Nikolaidis

One effect of the last years trend to initiate PPC-campaigns is that the auction-based system can cause your online ad spending budget and cost-per-lead (CPL) to increase due to the bidding process. Meaning, if the keywords you are bidding on face heavy competition and many

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