Category: Multicultural Marketing

Data-driven advertising

Ramadan 2018 in Sweden

The Swedish retail and food industries are revving up their marketing strategies for Ramdan 2016.  450 000 Swedes have their roots in Islamic countries, and 150 000 to 200 000 of these Swedes participate in one of the biggest muslim holidays; Ramadan. This year, the celebration of Ramadan begins on June 6th and ends on…
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April 1, 2018 0

Looking Beyond Cultural Festivals in Ethnic Marketing

Looking Beyond Cultural Festivals in Ethnic Marketing In his now famous book, The Culture Code, Clotaire Rapaille explains how Nestlé used his help to start selling coffee in Japan. They contacted this French-American psychoanalyst and marketing consultant when Nestle was unsuccessful in making the Japanese buy coffee. Rapaille soon discovered that the Japanese had no…
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October 25, 2016 0

Chinese and South Asian Marketing in Canada

The South Asian and Chinese populations are more or less booming today, and is growing at such a rapid pace that they are a niche audience that marketers and brands in Canada can not afford to miss out on. Some brands have already taken noticed to this, such as Kruger Products who create Chinese-language ads…
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May 6, 2016 0

Bilingualism and the Emotional Intensity of Advertising Language

Back in 2008 (long time ago, we know) some researchers from the Rotterdam School of Management in the Netherlands conducted research on how advertising language and message perception is different depending on the language of the advertising creative and the language spoken by the receiver. See below for the presentation and the full PDF can be downloaded here.


April 28, 2016 0

Joinville Promotion: 33% Discount on your Ramadan campaign

At Joinville we can help you targeting the right audience based on demographics, interest and many more parameters. In the spirit of the holidays, we have an exclusive offer for you! Start your Ramadan campaign with us and receive a 33% discount. Ramadan is the most important ethnic holiday of the year for Muslims. For you…
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April 20, 2016 0

The Economic Power of Hispanic Consumers

The reality of retail sales is that the holiday season can either make or break the bottom line of a business. As such, savvy entrepreneurs are looking at key factors designed to make the most of this important sales opportunity. While the tendency in recent years has been to address this reality by starting holiday…
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December 18, 2015 0

Niche Audiences On The Rise: Latino Muslims

Latino Muslims Have Increasing Impact on International Marketing and Business  In nations like the United States where Latinos now make up the largest minority group, watch groups like WhyIslam.org are reporting that Latinos are “one of the fastest growing segments” of the Muslim community. Increases in Latinos converting to Islam can be seen in other predominantly Christian…
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December 17, 2015 0

African American Hair Care Industry Is Shifting, But Still Growing

Every so often, a niche will emerge that has unlimited marketing potential, but moderate action. The African American hair care market is one such niche product category. Despite a huge shift in African American hair care, including the Natural Hair Movement, sales of hair care products to African Americans reached $774 million in 2014, showing a 12…
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December 8, 2015 0

10 Out of 100+ Things To Learn From Our New eBook

We have collected some of the most read global guides to country-specific online advertising markets form out blog at Joinville. We figured it could be neat to have them packaged into one file at your disposal! The following are the top 10 reasons you should download our free eBook (truth be told there are probably…
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November 16, 2015 0

The Ultimate Cheat Sheet For Black Friday 2015

The most wonderful time of the year might be right around the corner (unless you actually work in retail and if so, I am sorry), but there’s still one sizable bridge for marketers to cross: Black Friday. A long-standing tradition for fanatical shoppers, Black Friday marks the official kick-off of the winter holiday season, complete…
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November 13, 2015 0