The most wonderful time of the year might be right around the corner (unless you actually work in retail and if so, I am sorry), but there’s still one sizable bridge for marketers to cross: Black Friday. A long-standing tradition for fanatical shoppers, Black FridayRead More
Product Updates – Mundo Has Arrived!
After over a year of planning, building, mapping, deploying and iterating, we finally launched our latest product last week – the vertical advertising platform Mundo. We are slowly onboarding more users (we started by inviting some partners, friends and
Halloween is nearly upon us, and with it must come some spine-tingling festivities. While trick-or-treating or bobbing for apples is as far as most people are willing to go to get into the festive spirit, some take things a bit too far by posing asRead More
Multicultural consumers has over the time proven to be successful within marketing and advertising. That is mainly because focusing on multicultural marketing efforts is beneficial due to the diverse and lucrative audiences who are proud and respects their cultural activities and practices. For advertising agencies or marketing departmentsRead More
So yeah. You’ve heard about multicultural marketing but kind of never realized the potential, right? That’s why your hard-working amigos at Joinville has compiled the best multicultural marketing presentations on Slideshare on hispanic, multicultural, ethnic, cultural and diversity marketing. (There is a lot more namingRead More
Although there is still one month left till the one of the most important Multicultural Holidays of the year “Ramadan”, many marketers already started to prepare their marketing campaigns to benefit from the holiday sales. As you may know, holiday seasons generally boost the salesRead More
Did you know that there are 38.4 million foreign-born people living in Europe?
According to Eurostat 38.4 million people live in a another country than their home country. If we count as well the 2nd generation immigrants (born in their parents’ new country) thenRead More
Diversity in advertising is important and can be the deal breaker for your business. Showing too little diversity in the advertising will keep new customers from being attracted to your brand. Showing too much and some customer will feel alienated from i the brand. ButRead More
Multicultural communities and mobile marketing – PRWeek US http://t.co/ULVWTZWmRead More