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Category: Multicultural Marketing

Who’s the multicultural winner among the social media sites – MySpace or Facebook?

Multicultural Marketing Online Marketing

Who’s the multicultural winner among the social media sites – MySpace or Facebook?

Posted By Niklas Nikolaidis

Right in the middle of brainstorming keyword lists for 2 multilingual PPC-campaigns in 6 different languages for the Swedish market (yes, people, ethnic groups do use their home language for search, not just the host country language) I found this great post on multicultural usage

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Spanish Telenovelas YouTube’s Most Pirated Videos

Multicultural Marketing Online Marketing

Spanish Telenovelas YouTube’s Most Pirated Videos

Posted By Niklas Nikolaidis

Interesting news from AdAge on video viewing among US Hispanics. Turns out that the Spanish-language TV network Univision is the most-pirated US broadcast network on YouTube.

In a study done by TubeMogul, Univision outranks the closest network, Fox, by almost the double amount of

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Top US Hispanic Websites, Advertisers and Campaigns of 2008

Multicultural Marketing Online Marketing

Top US Hispanic Websites, Advertisers and Campaigns of 2008

Posted By Niklas Nikolaidis

Media Economics Group just released data on Top US Hispanic Websites, Advertisers and Campaigns of 2008 showing the multifaceted array of advertisers targeting the ever growing group of Hispanics in the US.
It’s surprising to see that among the top 10 Hispanic advertisers, 4 of

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Online data show growth for US Hispanic population

Multicultural Marketing Online Marketing

Online data show growth for US Hispanic population

Posted By Niklas Nikolaidis

Latin media news site Portada comments on the comScore data regarding Top 25 most visited sites by US Hispanics 2008.
Intriguing to see that the total US Internet audience grew by 4% in 2008, while the Hispanic growth more than doubled that figure at a

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Find your next multicultural customer with World Names Profiler

Multicultural Marketing Online Marketing

Find your next multicultural customer with World Names Profiler

Posted By Niklas Nikolaidis

Via Makeuseof.com comes a tip on a World Names Profiler that can help any online marketer who’s trying to get a grasp on where potential multicultural audiences are. Having extracted data from publicly available telephone directories and national electoral registers from 2000-2005, World Names Profiler

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Intercultural tips from training site Thiagi.com

Multicultural Marketing

Intercultural tips from training site Thiagi.com

Posted By Niklas Nikolaidis

As the majority of us, I’m into lists. So this huge list of 101 tips of intercultural insights from Thiagi.com is a great source of inspiration for anyone already entered  or is about to enter into ethnic marketing or multicultural sales. Albeit the list is

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Welcome to Joinville

Multicultural Marketing Online Marketing

Welcome to Joinville

Posted By Niklas Nikolaidis

Welcome to the Joinville multicultural web marketing blog.

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