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Category: Multicultural Marketing

Interview with Niklas Nikolaidis

Multicultural Blog Multicultural Marketing News

Interview with Niklas Nikolaidis

Posted By Niklas Nikolaidis

Interview with Niklas Nikolaidis from Joinville on Ethnic Marketing in Europe http://t.co/kJHzzGQ0

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Top 3 Mobile Operative Systems for Ethnic Visitors – Symbian Still Rules

Multicultural Blog Multicultural Marketing Online Marketing

Top 3 Mobile Operative Systems for Ethnic Visitors – Symbian Still Rules

Posted By Niklas Nikolaidis

Surfing the web on your smartphone is getting more and more common and so is the case for the visitors on the various ethnic publisher sites inside the Joinville multicultural publisher network. We recently ran test studies on visitor stats on 3 of our larger

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  • Comments Off on Top 3 Mobile Operative Systems for Ethnic Visitors – Symbian Still Rules
  • over 7 years ago
Social Media Marketing in Mobi…

Multicultural Blog Multicultural Marketing

Social Media Marketing in Mobi…

Posted By Niklas Nikolaidis

Social Media Marketing in Mobile-Oriented Countries http://bit.ly/lqlkKR

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Ethnicity by city block – great way to visualize ethnic community groups on maps

Multicultural Blog Multicultural Marketing Online Marketing

Ethnicity by city block – great way to visualize ethnic community groups on maps

Posted By Niklas Nikolaidis

Flowing Data just posted some very nice-looking maps of ethnicity by city blocks for US cities. Mapping it by dots instead of fixed boundaries gives the maps a whole new dimension and detail richness. The only downside? That this kind of data doesn’t exist for

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Dating site reveals cultural differences between multicultural groups

Multicultural Marketing

Dating site reveals cultural differences between multicultural groups

Posted By Niklas Nikolaidis

Done with a sense of humor, dating site OK Cupid analyzed 526 000 members according to the race they had registered and came up with some interesting profiles for each group.Of course you cannot generalize this way (even though 526 000 is a large number),

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Culture: The New Stimulus for advertising

Multicultural Marketing

Culture: The New Stimulus for advertising

Posted By Niklas Nikolaidis

Some insightful recommendations on leveraging culture into advertising from Susan Jaramillio @ AdWeek.

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Latin Women Trust Online Buzz More Than Ads…yeeess?

Multicultural Marketing Online Marketing

Latin Women Trust Online Buzz More Than Ads…yeeess?

Posted By Niklas Nikolaidis

eMarketer published a Sophia Mind study on Latin women media habits and decision-making and the study concludes that online buzz has a higher importance than ads when it comes to taking decisions.
I wonder why anyone would think that the online world works differently than

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Report Reveals Cultural Map of the New America

Multicultural Marketing

Report Reveals Cultural Map of the New America

Posted By Niklas Nikolaidis

Multicultural advertising agency GlobalHue sees a blurring of ethnic boundaries in a more culturally diverse USA. Read more here.

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So true…Hispanic Ad Agencies Popping Up

Multicultural Marketing

So true…Hispanic Ad Agencies Popping Up

Posted By Niklas Nikolaidis

I got to hand it Joe Castro at Zubi Nation Blog – he’s got a valid point on the transition being made by traditional ad agencies that in the past have argued that “using general media is sufficient to reach Hispanic audiences” but that recently

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