Category: News

Data-driven advertising

How an Ad is Served with Real Time Bidding(RTB)

At Joinville, we are so deep into programmatic monetizing that we sometimes forget it’s a pretty complicated area for publishers. IAB has made an excellent explainer video worth checking out if you feel acronyms like RTB, Publisher Ad Server and SSP are too many to keep track. In this video, you will Learn the back-end process…
Read more


March 10, 2016 0

Joinville lanserar nischad plattform för vertikala annonsörer

Stockholm, 9 februari 2016: Joinville, en svensk startup specialiserad på vertikal digital marknadsföring, lanserar Mundo – en riktad annonsplattform för annonsörer som vill nå nischade målgrupper. Marknadsförare intresserade av att nå mångkulturella segment (med folk som talar ett annat språk än svenska) eller som vill nå smalare, vertikala målgrupper som gamers, sport- och musikfans kan…
Read more


February 8, 2016 0

Joinville Expands Its UK Private Marketplace Inventory With Ethnic PMPs

Joinville Expands Its Vertical Private Marketplace Inventory with Ethnic Private MarketPlaces Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering ethnic programmatic advertising solutions, today announced they are launching several new UK private marketplace (PMPs) with ethnic ad inventory. Brand advertisers interested in reaching UK African, UK Chinese, Filipino, Persian and Arabic-speaking audiences will be…
Read more


October 6, 2015 0

Joinville Lanserar Mångkulturella Marknadsplatser För Programmatic-köp

Stockholm,  2 oktober 2015: Joinville, en svensk startup specialiserad på mångkulturell digital marknadsföring, lanserar mångkulturella marknadsplatser (PMP:er) för automatiserade köp inom programmatic. Annonsörer intresserade av att nå mångkulturella segment med folk som talar ett annat språk än svenska kan nu köpa dessa målgrupper direkt via privata marknadsplatser (Private MarketPlaces – PMPs) hos Joinville. Annonsören köper…
Read more


October 2, 2015 0

Culture Fusion: Meet Hijabi Lolita and Sugarnoor!

Alyssa Salazar is a 25-year-old convert to Islam who lives in Southern California. She is known as The Hijab Lolita and is the author of a blog by the same name. Hijab comes from the Arabic word “hajaba” which means “to conceal or hide from view.” Alyssa wears the hijab—a headscarf that covers the hair…
Read more


September 28, 2015 0

Joinville Promotion: 33% Discount on your Ramadan campaign

Time for a quick overview of what the holiday entails and, more importantly, how you as a marketer can benefit from this! Here at Joinville we love holidays and can’t wait to run your Ramadan 2015 campaign. Scroll down to claim your discount! The most important ethnic holiday of the year for Muslims. For you marketers…
Read more


July 2, 2015 0

Joinville Expands Its Vertical Private Marketplace Inventory with Multicultural PMPs

Joinville Expands Its Vertical Private Marketplace Inventory with Multicultural PMPs Stockholm, October 6, 2015: Joinville, a Stockholm-based startup leading the charge in delivering multicultural programmatic advertising solutions, today announced they are launching several new private marketplaces (PMPs) with multicultural ad inventory. Brand advertisers interested in reaching US Hispanics, Asian American, African, US Chinese, Filipino, Persian and…
Read more


June 16, 2015 0

Joinville’s Niklas Nikolaidis talks with Ad Exchanger on Multicultural Advertising in Programmatic Ad Industry

Our friends at Ad Exchanger interviewed our CEO and VP of Sales, Niklas Nikolaidis, on how Joinville bundles multicultural audiences. The interview covers the story of Joinville, what our current focus is and what you can expect from us in the (near) future! Interested in what Niklas has to say? Click here and read the…
Read more


April 7, 2015 0

Joinville Promotion: 33% Discount on your Ramadan campaign

Time for a quick overview of what the holiday entails and, more importantly, how you as a marketer can benefit from this! Here at Joinville we love holidays and can’t wait to run your Ramadan 2015 campaign. Scroll down to claim your discount! The most important ethnic holiday of the year for Muslims. For you marketers…
Read more


March 10, 2015 0

Get ready for Chinese New Year Marketing: Joinville Launches China Premium Inventories, Cooperating with AdChina

Just in littler over half a month comes the Chinese New Year 2015 and many global brands already planned their marketing campaigns to make use of this multicultural holiday, raising the brand awareness to Chinese audiences and generating more sales. For example, as China is becoming its most important market and keep growing, Apple just released its new…
Read more


February 10, 2015 0